Tata Motors rewards SVLL through loyalty program

  • Jul 17, 2014
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Tata Motors felicitated Siddhi Vinayak Logistics Ltd (SVLL) with a Land Rover FreeLander, as the fastest growing member of its loyalty program - Tata Emperor

2013 Land Rover Freelander 2

Tata Emperor and Tata Delight, loyalty programs by Tata Motors, reward its new and existing customers with points for purchase and re-purchase of new Tata Motors Commercial vehicles, spares, service, vehicle re-construction annual maintenance contract and at fueling stations. SVLL redeemed its points for a new LandRover FreeLander at a handover ceremony held recently in Mumbai.  

Speaking on this occasion, Vinod Sahay, Head – Sales and Marketing, Medium and Heavy Commercial Vehicles, Tata Motors, said, “Tata Motors Commercial Vehicle loyalty program has received a fantastic reaction since its launch – it’s simple, convenient and gives our customers peace of mind. The loyalty program is also a great recognition for our fleet owners, in developing class-leading services that makes owning and maintaining a Tata Motors truck more rewarding and enjoyable. We are proud that SVLL, has chosen to be part of the program, for a luxury vehicle as an award that is as popular as it is with car enthusiast.”

Apart from SVLL, other customers too benefited through Tata Motors Loyalty Program. M/s.Ideal Logistics availed of JK Tyres worth Rs 7.5 lakh against redemption of its loyalty points, while RCI Logistics and Shekhar Logistics won Raymonds Gift Voucher worth Rs Two lakh and Tanishq gift vouchers worth Rs One lakh respectively.

Small commercial vehicle customers can also avail benefits such as discounted service and repair bills at Tata Motors Authorised Service stations. Through Tata Delight, small commercial vehicle customers also benefit through facilities such as Unnamed Insurance cover for drivers, for up to Rs 2.2 lakh and other benefits such as child scholarships.

Tata Motors has also extended the loyalty program across Bharat Petroleum Corporation Limited’s (BPCL) 5000 retail outlets pan-India.

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