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Honda Brio Love Drive kicks off in Delhi
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Saw participation of more than 100 cars and 200 auto aficionados who passed through popular locations covering the most scenic locations on the streets of Delhi
Car manufacturers, both from the luxury and passenger focused segments in India have conjured up interesting drive, rally and exploration campaigns in recent times to engage both owners and potential customers and enthusiasts to not just have an opportunity to experience the vehicle concerned, but also have fun doing it.
Looking to explore similar territory in the minds of its Indian customers, albeit with a tinge of romanticism Honda recently flagged of its one of a kind Love Drive in Delhi on the 22nd of April. The treasure hunt rally saw the participation of over 100 cars and more than 200 auto enthusiasts.
The contest had multiple teams participating, and each one of them was handed a clue book by the manufacturer which they used to decipher vital clues, locate check points and finally succeed at reaching the end point within the stipulated time.
Starting from the Ashoka Hotel in New Delhi, the Honda Brio Love Drive passed through popular locations covering the most scenic streets of Delhi. If you are wondering what earned this drive such a romantic moniker then all you need to look at is the event route, wherein the path to the final destination made a perfect heart shape.
Enthused by the encouraging response to first ever rally organized by the company, Mr. Jnaneswar Sen, Sr. VP, Sales & Marketing, Honda Siel Cars India, said, “We are truly excited to have such a wonderful turnout for the Honda Brio Love Drive. The rally gave an opportunity to the drivers to discover several facets of Brio and of Delhi NCR through this drive! The rally was not about fast driving, but precision driving, filled with challenge of staying on route and maintaining the average speeds given to win the rally.”
The first ever Honda Brio Love Drive proved to be a unique mix of adventure, fun and excitement. It concluded with a prize distribution ceremony for the winners, of whom the top three achieved mileage figures of 23.7 kmpl, 23.2 kmpl and 21.9 kmpl respectively.
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rajsingh
nice car
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