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- Mar 8, 2024
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To prevent the tussle between the brick- and-mortar stores and e-commerce, Blaupunkt India has revoked the warranty on its products sold online via predatory discounts and offers. The car infotainment brand provides professional installation for giving hassle-free performance and good sound quality. However, this installation is currently unavailable on online sales compelling the company to revoke warranty on the same.
Blaupunkt, however, does not intend to rule out online sales and will thus, launch a new range of products specially designed for the online channel. This range will feature a 'Do it Yourself' installation for the products, thus providing the same sound experience. The current product range, which needs professional installation, will therefore not be covered under warranty, if purchased online.
Commenting on the same, Pankaj Jagwani, Director, Blaupunkt India, said, “The e-commerce space is a growing market, however we do not believe in hampering the customer experience just because the products are purchased online. We would thus be launching a range exclusive to the online channel, promising nothing less than the unmatchable Blaupunkt experience.”
Blaupunkt has introduced an all-new touchscreen double din multimedia system called the Las Vegas 530 in June this year. This system is meant for drivers who prefer audio related features over the navigation system. Earlier this year, the company had also launched the San Diego 530 multimedia navigation system which combined music and navigation features.
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