Shell Advance adds more Yyaayy moments to the winner's life

  • May 21, 2014
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Shell Advance Yyaayyy campaign concludes in Delhi and awards winner with a brand new Bajaj Pulsar

Shell Lubricants

The Shell Advanced Yyaayyy campaign, that called for entries from Motorcycle enthusiasts to share their biking stories concluded recently in Delhi. Saurabh Singh was declared the winner and awarded the grand prize – a new Bajaj Pulsar. Saurabh shared the experiences of his ride from the crowded streets of Noida going up north to the beautiful hilly landscapes of the Himalayas to Ladakh on his bike. 

The campaign, that was an extension of a Television commercial launched earlier this year for Shell Advance themed ‘Enjoy Every Ride’, was run as a contest and chose winners on a daily and weekly basis. The campaign was basically to highlight that motorcyclist enjoy their ride to stunning locations when the bike is in perfect riding condition. 

The Shell Yyaayy campaign was run in the form of a contest and chose winners on a daily and weekly basis. The consumer campaign was an extension to the TVC launched earlier in the year for Shell Advance, themed ‘Enjoy Every Ride’. The campaign was based on the key insight that bikers enjoy their ride when the bike is in perfect riding condition.

Talking about the campaign Mansi Tripathy, CMM Shell Lubricants India, said, “We want to thank all the participants for sharing their Yyaayy moments with us and would like to congratulate Saurabh on winning the Grand Prize. At Shell Lubricants, we strive towards creating memories for consumers through our products and campaigns. Shell Advance is motorcycle oil that is developed with a special formulation that increases the reliability of oil performance thus giving a great riding experience. We will continue to develop similar campaigns for consumers to delight them.”

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