Hero Splendor regains top position from Bajaj Discover
Hero Motor Corp's regains its "highest selling bike" tag back from Bajaj Auto's Discover owing to the sales it garnered during the festive season
When contacted Anil Dua, senior vice president, marketing & sales at Hero MotoCorp, said: "Our 15-day sales figures post the shraddh period (which ended on October 15) are more than the full month figures of most two-wheeler makers in the country." Also Read: Hero register's record sale in October 2012
Hero MotoCorp's pullback in October has helped it get significantly ahead of its competition with sales of 3.41 million in the first seven months of fiscal year 2013; some 1.4 million on of these were Splendors, said a senior Hero Moto executive who did not want to be named. In contrast, HMSI did sales of 1.52 million units and Bajaj Auto sold 1.48 million bikes in the April to October period, according to industry estimates.
Said a spokesperson for Hero MotoCorp: "The cumulative domestic sales of Hero MotoCorp at 3.4 million in the April to October period are more than the combined domestic sales of the No 2 and No 3 players." The October resurgence is just what Hero Moto needed to regain lost ground. Hero's market share had slipped to 42.7% in the April to September 2012 from 45.3% in the same period a year ago. Analysts expect the company's market share to improve in the third quarter, although they reckon it will be some time before it once again accounts for one of every two bikes sold in the country.
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