Hero MotoCorp ties up with Engines Engineering for technical support
Hero joins hand with the Italian firm Engines Engineering to strengthen its product development efforts
Indian two-wheeler major Hero MotoCorp has partnered with Italian design firm ‘Engines Engineering’ to boost the development for its future product line-up. The Bologna-based firm has been developing and designing motorcycles for various manufacturers over the years and it will now share its expertise with Hero MotoCorp to help them develop their next generation two-wheelers.
Engines Engineering was acquired by another Indian conglomerate, Mahindra and Mahindra, back in 2008 but the Indian company sold its 70 per cent controlling stake in the Italian firm early this year back to its original promoter, Alberto Strazzari.
The move comes ahead of Hero MotoCorp’s extensive work on establishing its own full-fledged R&D centre in Jaipur, Rajasthan. In a bid to gain strong foothold in product design and development, Hero MotoCorp has existing partnerships with the US-based Erik Buell Racing (EBR) for latest in motorcycle technologies and AVL from Austria for engine development. With addition of Engines Engineering, the three-way partnership may give the much needed boost to Hero’s R&D enterprise.
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