Hero Motocorp debuts in Turkey

Hero Motocorp Ltd (HMCL) aimed at reaching 50 global markets by the year 2020. Heading towards their goal, the bike manufacturer has launched their operations in Turkey, by partnering with  Asya Makina, a subsidiary of the Soysal Group, to distribute their vehicles.

The company launched three of their products namely the 125cc bike Hero Glamour, the 150cc Hero Thriller and the 100cc Pleasure scooter. HMCL will sell their products across 50 outlets in Turkey with a vision of adding more products within a span of a year.

Speaking on this occasion, Pawan Munjal, Managing Director and Chief Executive Officer, Hero MotoCorp, says, “The commencement of our operations in Turkey is a significant milestone in our overall global expansion plans. We are aware that Turkey has a strong bikes market where customers value quality products, and our vision is to provide convenient, fuel-efficient mobility to every two-wheeler customer across Turkey. It also gives me immense pleasure to announce the choice of Soysal Group as our partner in this market. I am sure with their rich experience in this region and knowledge of the local customer; we will be able to achieve our immediate short-term goal of 5 per cent market share in Turkey. Going forward, we will also be bringing more bikes from our wide-ranging portfolio."

Apart from India and Turkey, Hero MotoCorp also has outlets in Africa and South America. Hero Motors aims to spread its wings across 50 more markets by the year 2020 with more than a million unit sales from there.