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Hero MotoCorp advances relaunch of all models without Honda Tag
Posted on 11 Jun 20127,289 Views Comments
Hero Honda monikers on Hero MotoCorp bikes to be replaced by Hero moniker ahead of June 2014 transition deadline.
Just a year since it donned its new brand identity, two-wheeler market leader, Hero MotoCorp (HMCL), the world's largest two-wheeler manufacturer by volume sales, is in the process of rolling out all its models under the "Hero" brand name, two years ahead of the deadline.
"We will be re-launching our entire range under the Hero brand name, and will complete the exercise by the second quarter of this fiscal," HMCL MD & CEO Pawan Munjal told ET.
As per its agreement with Honda, Hero could retain the erstwhile "Hero Honda" brand till June 2014. However, the company has undergone a path-breaking brand transition since unveiling its new identity in London in August last year. The company also closed its first financial year (FY 2011-12) since embarking on its solo journey with record sales of 6.2 million units of two-wheelers.
The company has re-launched its best-selling models "Splendor" and "Passion" under the Hero brand name this quarter, he added.
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