Ford opens 45 dealerships in one day

In a phenomenal move to bring itself closer to car-buyers, Ford India has inaugurated 45 sales and service outlets in one day across 35 locations. The new outlets, built according to Ford’s Brand@Retail global standards, has taken the company’s total dealer network to 230 outlets in 123 cities. Ford has placed 40 percent of their outlets in Tier I and Tier II cities considering the growing demand in these zones.

Of the 45 outlets opened, 20 are 3S (Showroom, Sales and Service) facilities, 11 are sales outlets and 14 service workshops. Anurag Mehrotra, Vice President, Marketing, Ford India, “Today, Ford dealerships are located across the length and breadth of India and offer world-class after sales service plans at a competitive cost. As we broaden our portfolio, we are committed to growing closer to customers through our sales and service network to create delightful experiences.”

The new facilities have opened in New Delhi, Noida, Rohtak, Sonepat, Panipat, Kanpur, Lucknow, Bareilly, Gorakhpur, Alwar, Bikaner in the North; Rourkela,  Agartala, Kolkata in the East; Bangalore, Chennai, Cochin, Coimbatore, Gulbarga, Hyderabad, Belgaum, Thanjavur, Tirupur in the South;,and Mumbai, Navi Mumbai, Goa, Jabalpur, Indore, Sagar, Solapur, Bhillai, Jamnagar in the Western region. Micheal Boneham, President and Managing Director, Ford India said, “Ford has started 2012 with a new promise and is committed to going further to enrich the lives of customers across India. Adding to our commitment of bringing eight new products to India by mid-decade, we are focused on augmenting the customer experience with our world-class service initiatives."

Following the global unveil of the Ford EcoSport at the 2012 Delhi Auto Expo, the company’s commitment to the Indian market has been on the rise. Ford also offers advantages like the Quick Service that allow a routine service to be performed in less than 90 minutes and is available across 90 dealerships. There are also 10 Mobile Service vans across India for routine services and minor repairs.