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Ford ends 2012 on positive note
Ford India ended 2012 on a positive note by selling 10,899 cars in December that included domestic sales and exports. With 6,517 units sold in the domestic market in December 2012, the Year-On-Year sales growth was pegged at 9 per cent. Exports more than doubled in December 2012 with 4382 units compared to 1685 units in December 2011, record numbers for the third consecutive month.
“Despite a tough business environment, we have seen record exports and sustained customer interest in December,” said Joginder Singh, president and managing director, Ford India. “It is great to see that we are closing the year on a positive note with strong growth momentum. As we head into 2013, we will continue to focus on providing products and services, with quality, green, safe and smart attributes, that our customers want and value,” he added.
Ford expanded its dealer network from 200 outlets in 2011 to 250 outlets in 2012, which also included expansions to Tier II and Tier III cities to capture a greater market share in these areas of quick economic growth, a move that yielded results for the company. Ford India aims to operate 500 dealerships across India by 2015.
In 160 of its dealerships Ford organised its Midnight Sale on December 5 that offered customers lucrative deals, free gifts and offers on interest rates, discounts and insurance benefits. The celebrations continued throughout the month with its ‘December Dhamaal’ campaign.
In October 2012, Ford introduced the Ford Quick Lane service centre in Asia, in Bangalore to speed up routine vehicle maintenance and light repairs.