Ford EcoSport to be launched today

  • Jun 24, 2013
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All the information about the Ford EcoSport such as reviews, brochures and videos have been available for people in India, needless to say it has generated overwhelming interest for the compact SUV. All that remains crucially is for Ford to give the EcoSport a cracking price tag at the launch of the vehicle today

Ford EcoSport

The wait is finally over! A year and a half after the unveiling of the Ford EcoSport, the American automobile major will be finally launching the new compact SUV in India today. [Update: Ford EcoSport launched at Rs 5.59 lakh]

Since the unveiling, Ford has released many teasers of the India-spec EcoSport, including road shows and videos. Several reviews have already been written about the vehicle to let people know everything about the compact SUV. You can read our First Drive report of the EcoSport here : Ford EcoSport: Review and also watch the complete walk around and drive video here: Ford EcoSport in India : Official Footage

To know all about the different variants and their features you can also read: Ford EcoSport Variant Highlights, in order to choose the ideal version of the EcoSport from four variants, namely, Ambiente, Trend, Titanium and Titanium (O) that suit your needs the best. In total, the Ford EcoSport will be available in 10 variants and three engine options: a 1.0-litre petrol EcoBoost plus the 1.5-litre petrol and diesel motors that power the Fiesta as well. While the 1.0-litre EcoBoost engine develops a maximum of 125PS of power, the 1.5-litre petrol and diesel units put out 112PS and 91PS respectively. 

Ford had already opened bookings for the EcoSport prior to its launch for a sum of Rs 50,000. 

"The excitement and anticipation around the EcoSport is unprecedented. We are extremely gratified with the response from Indian consumers for this vehicle. The dedicated men and women of Ford India are working very hard to exceed customer expectations, and our dealers have begun accepting EcoSport bookings,’’ said Joginder Singh, president and managing director of Ford India.

With plenty of excitement generated in the market with people having a complete know-how of the EcoSport all that remains to be done is for Ford to announce the vehicle’s price. A factor that is crucial to the compact SUV’s success in India. We have our fingers crossed and hope Ford puts a starting price tag of Rs 6.5 lakh but considering the recent depreciation of the rupee and rising raw material cost, will Ford manage to pull off a pricing coup? Stay tuned to ZigWheels.com for updates.

Also Read: Ford EcoSport : Special Coverage 

Related Ford EcoSport stories:

Ford EcoSport Road Test

Ford EcoSport Prices

All About Ford EcoSport's 1-litre EcoBoost engine

Ford 1.0-litre EcoBoost engine : How it stacks up

Ford EcoSport to be exported to 40 countries

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