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Ford EcoSport for Indian market unveiled
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There's still no word on the EcoSport's launch date but the compact urban SUV will be offered in four trims, eight colours and three engine options
Ford today gave the first official public viewing of its production-ready, India-spec EcoSport at a Delhi mall while revealing more details of the much anticipated compact SUV. The EcoSport will be offered in four trims, eight colours and three engine options including the 1-litre EcoBoost turbocharged mill. Manual transmissions will be available in both petrol and diesel spec while the automatic gearbox will come only in the petrol variant. In fact, the diesel engine will be the same 1.5-litre unit that’s on the Fiesta.
The EcoSport will also be equipped with Sync, Ford’s voice-enabled in-car connectivity system. Developed in collaboration with Microsoft, the technology will let you operate your Bluetooth-enabled phone and USB devices via voice commands – just say the words and Sync will dial calls, read out text messages and browse and select music tracks.
The vehicle’s unveiling was part of Ford’s new EcoSport Urban Discoveries campaign that will give 100 winners, picked through an online contest, a chance to drive the urban SUV around their cities. The drive begins in May and one contestant will get to drive home an EcoSport based on the jury’s decision. More details on the contest are available on the EcoSport Urban Discoveries website.
The SUV is currently on display at the EcoSport Urban Hub, which has been set up at Select City Walk and Infinity Mall in Delhi and Mumbai respectively. The EcoSport Urban Hub is part of a 12-city road show that will be held in Bengaluru, Chandigarh, Kochi, Ludhiana, Chennai, Jaipur, Hyderabad, Ahmedabad, Pune and Kolkata in a phased manner. Visitors to the hub will get to see, touch, feel and learn more about the SUV’s features.
“The EcoSport Urban Discoveries will help us engage with and educate people about our upcoming EcoSport, and with this approach we would like to help customers take the right purchase decision,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India.
No questions on prices were entertainted and Ford fell short of announcing the launch date of the EcoSport though speculations point to a June 2013 roll out.
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Readers' opinions ( 10 )
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guru
is there any deffect in ecosport,hope not .doubts are arising becoz of delay in launch date getting postponed............?
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vinay
The width of the car is good... (1750mm)... But a lot of space is wasted on the door panels.. Door panels are too thick.. Hence, the effective width for passengers is very less.. 3 people cannot sit in this... I may have to go for the new Punto or Quanto...
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PUNEET
TOUGH COMPETITION FOR MARUTI SUZUKI ERTIGA OR RENAULT DUSTER.WATCH IT...!!!!!!PICTURE ABHI BAKI HAI MERE DOST.
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Nagu
I had very high expectations about Ecosport considering the hype floating around. When I actually came to know that the back seat is cramped with very little legroom like the new fiesta, I started thinking how should we even call that as mini or Urban SUV just because the company calls it so. SUVs are known for space, right? Less space than Duster which is already a compact SUV? hard to convince myself. Even the Fusion sold in India had more legroom for the similar length, but failed miserably because of its very poor low speed ride quality and flimsy plastics which always rattled, so suffered very poor resale value. Tata Nano created even more hype more than any other car in India, but we all know the facts. Not to compare Nano with Ecosport, but in my opinion, a big hype need not always translate to an actually good product. Ford can win this game only with the price like in case of Figo, otherwise it may go the new Fiesta way. So, better I take 4 people with me for a proper test drive before spending my hard earned money. If it can't accommodate 5 adults comfortably, I should consider that only as a big Hatch, not as Urban SUV. I may be wrong, but it's just my opinion.
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Malcolm
Hatch on steroids!!! Pricing will make or brake it! Hope ford has learnt a lesson with its fiesta Pricing which was rediculous!!!!!
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