Meru cab launches in-app payment system

  • Oct 7, 2014
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Meru cabs in association with Citrus pay has introduced an in-app payment option that offers cashless taxi ride

Meru cab launches in-app payment system

Radio cab service, Meru, has introduced an all-new mobile app called, Cab Wallet, which according to the company aims at revolutionising travelling experience into radio cabs by offering cashless taxi ride. Meru has tied up with digital payment solution provider Citrus Pay to offer this feature.

The radio cab service provider has decided to go all mobile with features such as one touch booking, tracking your cab and confirmed booking up to seven days in advance. Some features have been introduced considering safety for women such as customer’s location tracking and sending a safety alert in case of distress.

Speaking about the app, Siddhartha Pahwa, CEO, Meru Cabs, said, “We see increased adoption of smart phones and we understand how a good Cab App makes the travel experience enjoyable. The Meru Cabs App gives control and convenience in the hand of the customer.”

In order to use the service, users have to load cash into their mobile wallet using netbanking, debit or credit cards. Once this is done customers can order a Meru cab using their application. If the users’ GPS is on, the app will note down their starting point, and calculate the total distance covered. Additionally, the app will also track the live positioning of the cab, suggest routes and inform the estimated time travel.

Once the ride is over, the amount based on the distance travelled would be automatically deducted from the mobile wallet powered by Citrus Pay; which can also be used for transactions at third-party outlets. 

Another car rental service provider, Uber, which launched its services in India, allows customers to book, track and pay for the service with cashless transactions. Meru’s Cab Wallet app is aimed at locking horns with this international car rental service provider.

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