Football legend Alessandro Del Piero is the new brand ambassador for Vespa

Vespa has signed in legendary football player Alessandro Del Piero as its new world-wide brand ambassador. Piero is a and winner of the 2006 FIFA World Cup with the Italian team. Piero, who was part of the 2006 FIFA World Cup winning Italian team, will visit India on September 1, 2015 for a special event that will be organised by the brand.

Commenting on this new association, Stefano Pelle, Managing Director, Piaggio India, said, “We are very excited to have Alessandro Del Piero join the Vespa family here in India. Vespa and Alessandro Del Piero have many things in common, two worldwide famous Italian symbols recognized for their successes and profound impact on public opinion. Moreover both Vespa and Alessandro Del Piero show a very classy elegance, a contagious spirit of freedom and the ability to move people’s emotions, bodies, and beliefs.”

The company said in its statement that the event will start with various activities including interactions with the media. The highlight of the event, however, will however be the Vespa - Alessandro Del Piero cocktail party which will be organised in the evening for all Vespa lovers and football fans.

Piaggio has a manufacturing facility in Baramati, Maharashtra, where it produces the Vespa alongside wide range of three and four wheeler commercial vehicles.