Firefox introduces its Trek Elite 9.9 & MTV bicycles at Auto Expo

As the only bicycle brand showcasing its athletic range of bicycles at this years Auto Expo, Firefox has created quite a buzz amongst cyclists and enthusiasts attending the event. Pulling in crowds on the very first day, Firefox officially launched its MTV range of branded bikes for Indian bicycle enthusiasts, followed by the introduction of India’s most expensive bicycle, the Trek Elite 9.9 SSL a day later.

Priced at a whopping 4.25Lac, the Trek Elite is a full carbon frame bike, and weighs just10 kgs.  With hydraulic shocks, high performance brakes and as many as 30 speed variations all working in tandem with a super smooth shifting mechanism, the Elite 9.9 SSL is the birth of high-end bicycling in India. Firefox has already sold two of these bikes and expects demand to pick up in the coming months.

Acknowledging this fact, Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd said, “Elite 9.9 SSL is a boon for the hi-end bikers, and being one of the best in its category it’s a bike for bike lovers who appreciate precision and quality”.

Mr. Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd added, “We are overwhelmed to introduce Elite 9.9 SSL hi-end mountain bike of Trek, the light, strong and very hi-tech bike for aspiring cyclists, and there’s no better platform than Auto-Expo to showcase this bike.”

At this year’s Auto Expo in New Dehi, Firefox Bikes is showcasing a wide range of its bicycles that include the Madone 3.1, Trek 4300D, Firefox MTV Thor, MTV Dirt, Firefox Road Runner, Firefox Alpha Firefox Dart 2.5, all accompanied by a handy selection of bike accessories and lubricants for interested cyclists attending the event.