Fiat opens exclusive 3S dealership in Delhi

Fiat India has inaugurated its second exclusive dealership, Kashyap Fiat, in New Delhi. Located at 212, Okhla Industrial Estate, Phase – III, the 3S facility has a capacity of servicing 30 vehicles in India. Spread over 11,000 sq ft, the Kashyap Fiat service facility also comprises a 5,000 sq ft floor space for showcasing five cars. 

The showroom itself is well laid out and had a classic Fiat Topolino on display along with the Grande Punto hatchback and Linea mid-size sedan. The showroom also has on display Fiat merchandise such as polo shirts, mugs, clocks, etc. 

The dealership was inaugurated in the presence of Nagesh Basavanhalli, President and Managing Director, Fiat Chrysler India Operations, Rajinder Kashyap, Founder and Chairman, Kashyap Fiat, and Enrico Atanasio, the former MD of Fiat Group Automobiles India Private Limited (FGAIPL) who will take over a new role with new responsibilities in the APAC region. Atanasio is working closely with Basavanhalli on a smooth transition of responsibilities and integration of the Fiat’s India operations.

“Fiat India views Delhi as a strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. We are confident that our association with Kashyap Fiat will play a crucial role in identifying the customer base and enhancing customer experience in Delhi,” said Nagesh Basavanahalli. 

“Delhi and Mumbai are our strategic markets that we are looking to make our presence felt in sooner. Fiat finances its exclusive dealer for initial marketing initiatives which consists of aggressive advertising in order to bring fiat customers to the dealership and avail of quality service,” said Enrico Atanasio. 

Rajinder Kashyap has been associated with the automobile business for 25 years and has been operating the first Kashyap Fiat dealership in Noida since January 2013. 

“We are extremely proud to become exclusive dealers of Fiat Group of Automobiles India in Delhi and with an experienced management team and well trained technicians we are confident of replicating world class dealership and after sales service experience to the car buyers here. Our aim is to first satisfy all the demands of Fiat customers in Delhi,” said Rajinder Kashyap. 

Also read: Fiat-Chrysler to refresh brand experience for India customers