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Fiat eyes Utility Vehicle segment in India
Posted on 11 Jul 20124,331 Views Comments
The Italian car maker puts Jeep, 500X models on radar for India to capture a slice of the popular utility vehicle segment in India
With an eye on the fast growing Indian utility vehicles segment, Italian car major Fiat today said it could bring brands from Fiat-Chrysler portfolio, including Jeep and 500X, to the country.
The company is currently in the process of registering its own entity in India to take care of commercial operations, such as sales and after sales business, after ending its distribution association with Tata Motors earlier this year.
"Lots of brands with sports utility vehicle (SUV) or SUV-like products are coming to India. The segment is growing. The next probable brand from Fiat-Chrysler for the Indian market is Jeep," Fiat India Automobiles Ltd (FIAL) Senior Vice President (Commercial) Enrico Atanasio told reporters here.
Atanasio, who will be the Managing Director of the new Fiat group sales company in India, declined to share any further details such as the model and timing of launch.
"We are also considering 500X. This is also an opportunity for the Indian market. We are considering carefully the possibilities of all the brands," Atanasio said.
He, however, added that these new products would be considered for launch only after Fiat completes setting up about 70-80 exclusive showrooms by March next year.
Fiat's plans for the utility vehicle segment comes on a day when Society of Indian Automobile Manufacturers revised the growth projection of the segment upward to 29-31 per cent in this fiscal from 10-12 per cent announced in April.
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