27339
Fiat bringing Jeep brand to India in 2013
Posted on 
A total of nine new models, which include 4 by Fiat, 4 Jeeps and even an Abarth would be launched within the next three years, starting with the introduction of the Jeep Wrangler and Jeep Grand Cherokee models towards the end of 2013
In early April this year we were among the first to break the news to you that Fiat, which has been in possession of the Jeep brand for a few years now had clear ambitions of introducing its legendary off road vehicles here in India (Read : Jeep all set to enter India).
Well the officials from the Fiat-Chrysler camp have conferred and as we see it there’s more to Fiat’s long-term goals for the Indian market than we could have ever anticipated. Not only have they taken the onus of introducing the iconic Jeep Wrangler and the fourth-generation Jeep Grand Cherokee on our roads by the end of 2013, but also have some ammunition of their own which will see reload over the next few years.
Domestic production expansion plans include the new Fiat Linea classic edition and a newer Fiat Punto edition, not to mention the Italian giant’s venerable sports car arm Abarth, which also may see one of its models grace our streets in the near future.
Looking forward to the arrival of the iconic Jeep brand on Indian shores, Enrico Atanasio, Managing Director of Fiat Group Automobiles India Private Limited said, “With the launch of the Jeep brand, new Fiat products, an expanding dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on this growth.”
Once launched in late 2013, Jeep vehicles will be sold via a Jeep dealer network that will leverage the service and parts support offered by an expanding Fiat dealer network. “Our vision for India will revolve around a three-pronged strategy,” said Mike Manley, Chief Operating Officer for Asia and President and CEO – Jeep Brand.
The first step will be the launch of new vehicles from Jeep here in India. Second, the expansion of its independent dealer network and, finally, marketing initiatives that would strive to improve its brand recall among Indian customers.
Jeep vehicles will be distributed at launch in metropolitan cities through exclusive outlets utilizing infrastructure created by the Fiat exclusive dealers. Part of the dealer experience will include Fiat Caffes, two of which are already in operation at New Delhi and Pune. The service centers within these dealerships will be another important touch point for consumers.
SLIDESHOW: 2013 JEEP WRANGLER
Do you like this story?
- Previous Story
- Next Story
Readers' opinions ( 20 )
Post a Comment
Post a Comment-
ABHISHEK
JEEP IS THE FATHER OF SUV , FIAT ROKS ALWAYS.
-
Abhijit
kab aa rahi he ye suv dear fiat
-
ANIL GAUTAM
great ....!!!! if grand cherokee is coming to india that too at price around 20 lacs.if thats true...i am sure it will rout competition at flick...enough we indians have been befooled in name of SUVs ....4x4 market is still still to take off in india....God speed JEEP the REAL SUV
-
gopi
The design is awesome and it looks like hummer. Awaiting in near future.....Fiat rocks !!!!!
-
Sanket
Dats so wow.......
Fiat-Chrysler to refresh brand experience for India customers
by Rahul Basu
Declares its renewed commitment towards India;...
Saif Ali Khan spotted in his new Audi R8 Spyder
by Luxpresso
Bollywood actor Saif Ali Khan was seen cruising...
Maruti Suzuki Dzire registers bizzare mileage figures
by Rahul Basu Photography : Kunal Khadse
Over 62 customers with their families...
The Ferrari Way : Special Coverage
Ferrari has been voted as the most powerful brand in the world according to Brand Finance and the...
Chevrolet Enjoy : Special Coverage
Designed to take on everything from the Maruti Suzuki Ertiga to the Toyota Innova the Enjoy is...
