February 2014 two-wheeler sales figure

We take a look at the monthly sales figures of major two-wheeler manufacturers in the country and see how they fared in February 2014

 

Yamaha Alpha

 

 

Yamaha:

Yamaha Motor India Sales Pvt. Ltd was able to maintain their successful run, with the sales of 42,548 units for February 2014. The tuning fork brand registered an overall growth of 32.5 per cent. The Japanese two-wheeler manufacturer expects to boost the sales numbers from March 2014 onwards, with the launch of the Yamaha Alpha at the recently concluded 2014 Auto Expo. The Alpha is based on the Yamaha Ray’s underpinnings, but the design is more mellowed down to suit the family oriented and unisex appeal of the scooter.

 

The loser:

 

Bajaj Discover 100M

 

 

Bajaj:

Bajaj Auto’s woes don’t seem to end, as the company reported a six per cent decline in motorcycle sales for February 2014. The Chakan based two-wheeler manufacturer managed to sell 2,73,323 units in comparison to 2,91,297 units it managed to sell in the corresponding month in 2013. One of the key factors for this decline is Bajaj’s decision of not re-entering the scooter segment, which is witnessing a tremendous hike in demand. Exports showed growth, as it managed to export 1,42,009 units, compared to 1,35,149 units in the same month last year. This has resulted in an increase of four per cent in terms of export sales, and is the highest ever export sales figure registered by Bajaj for any February since the time it commenced export operations.

 

by Arun Mohan Nadar Photography: Eshan Shetty Posted on 05 Mar 2014
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