Ducati to launch complete line-up in India

Ducati India will relaunch operations in India in March 2015 with the launch of their complete line-up, initial sales to be handled from two dealerships – one in Gurgaon and the other one in Mumbai.

The first launches are expected to be CBU units and by the second or third month of operations, the CKD units are also likely to be included, completing the entire line-up of Ducati bikes, a Ducati official has told ZigWheels.

For India, Ducati will be importing the bikes from Thailand and will include the Monster series of bikes, Panigale supersport series, Multistrada adventure tourer, Diavel power cruiser and the newly launched Scrambler variants, which are likely to be the most affordable models in India, to be priced around Rs 7-8 lakh.

The Italian superbike maker had entered the Indian market early in 2008, but the choice of distributor in India put Ducati on the backfoot, with troubled Indian customers as well as a big dent to the premium Italian manufacturer’s reputation.

This time around, Ducati hopes to make a good impression in the Indian market, and even for existing Ducati owners, there will be service and spares support from the factory in India.