Ducati joins hands with Videocon for its first ever pan-India bike rally

Indian consumer appliance giant, Videocon has partnered with Italian superbike-maker for India’s first ever Ducati motorcycle rally that will see eight riders astride Ducati Monster 796 motorcycles covering eight cities including Mumbai, Pune, Ahmedabad, Hyderabad, Chennai, Bangalore, Delhi and Chandigarh. Termed as ‘Mo-biking’, an amalgamation of a smart mobile phone and stylish motorcycles, the Mo-Biking road trip will help create awareness for Ducati as well as Videocon’ foray into the mobile phone market and its brand new offering, the V6200 Videocon Ducati Brand licensed smart phone. The trip has been divided into two teams that will traverse across eight cities and help promote the two big brands.

This is the first time that an Indian brand has launched a licensed mobile phone from an International motorcycle maker. Speaking on the occasion, Mr. Saurabh Dhoot (Director, Videocon Group) said: “We are proud to introduce a new trend with the first ever Ducati brand licensed sports phone in India. “Mo-Biking” is not just the theme of our association but is an experience in which we want all adventure enthusiasts to participate."

SCHEDULE FOR MO-BIKING ROAD TRIP

Team North:

·         Sundeep Gajjar (Sunny)

·         Sandeep Goswami (Old Fox)

·         Manan Chaturvedi (manan_in_2000in)

·         Noor Patni (Noor)

·          

13.12.2010 | Monday | Mumbai | Day 1

12:00 pm : Flag-off from Fort Videocon Office (Media Launch)

3:00pm - 4:30pm : One Mobile, Chembur

5:00 - 6:30pm : PlanetM, Haiko Mall, Powai

7:00pm - 8:00pm : The Mobile Store, Powai.

<11 PM Setup at Center One Mall, Vashi>

14.12.2010 | Tuesday | Mumbai | Day 2

11:00am - 10:00pm : Center One Mall

15.12.2010 | Wednesday| Mumbai - Lonavala | Day 3

7:30am :  Meet up at Panvel, McDonalds and head out to Big Wheels, Lonavla

10:30am - 1:30pm : Meet at Big Wheels with Brunch

16.12.2010 | Thursday | Daman to Ahmedabad | Day 4

17.12.2010 | Friday | Ahmedabad | Day 5

8:00am - 10:00am G2G in Ahmedabad

12:00pm - 2:00pm : Next Store, Drive in Road, Opp. Sunrise Park

3:00pm - 5:00pm : Planet M, City Gold, Multiple Ashram Road 

6:00pm - 7:00pm : The Mobile Store, CG Road

18.12.2010 | Saturday | Ahmedabad | Day 6

11:00am - 11:00pm Iskon mall, Ahmedabad

19.12.2010 | Sunday | Ahmedabad-Jaipur | Day 7

20.12.2010 | Monday | Delhi | Day 8

1:00pm-2:00pm : TMS Lajpat Nagar

3:00pm - 4:00 : NEXT Lajpat Nagar

5:00pm - 6:00pm : ONE MOBILE, Kingsway Camp

21.12.2010 | Tuesday | Delhi | Day 9

9:00am - 11:30am : Gurgaon Ducati showroom ride from dhaba 

<1pm Setup in GK M-Block>

1:00pm - 9:00pm : GK M Block Market

22.12.2010 | Wednesday | Chandigarh | Day 10

2:00pm - 4:00pm : NEXT Panchkula

6:00pm - 8:00pm : CCD Visit

23.12.2010 | Thursday | Delhi | Day 11

11:00am - 10:00pm Fun Republic, Chandigarh

24.12.2010 | Friday| Delhi | Day 12

Return to Delhi

Team South

·         Praveer Kocchar (pkon)

·         Priansh (priansh)

·         Sunil Gupta (sunilg)

·         Himanshu Gupta (hi.manshu)

13.12.2010 | Monday | Mumbai - Pune | Day 1

12:00pm : Flag Off from Fort Videocon Office (Media Launch)

<2:00pm - 7:00pm : Ride to Pune>

14.12.2010 | Tuesday | Pune | Day 2

11:00pm - 10:00pm : Mariplex mall

15.12.2010 | Wednesday | Pune-Lonavala | Day 3

8:30am : Meet up at MotoCafe, Aditya Shagun Mall, Chandni Chowk. 

10:30am - 1:30pm : Meet at Big Wheels with Brunch

4:00pm - 6:00pm : Planet M, MG Road

16.12.2010 | Thursday | Pune-Hyderabad | Day 4

17.12.2010 | Friday| Hyderabad | Day 5

11:00am - 10:00pm : Prasad IMAX

18.12.2010 | Saturday| Hyderabad | Day 6

8:00am - 10:00am : G2G in Hyderabad

12:00pm - 2:00pm : Reliance Digital, Banjara Hills

3:00pm - 4:30pm : Univercell, Himayat Nagar

5:00pm - 6:00pm : Big C, Himayat Nagar

19.12.2010 | Sunday | Hyderabad - Bangalore | Day 7

20.12.2010 | Monday| Bangalore | Day 9

11:00am - 10:00pm : Forum Mall

21.12.2010 | Tuesday | Bangalore | Day 8

G2G in the morning

12:00pm - 2:00pm : Reliance Digital, Prestige Feroze, Cunningham Road

3:00 pm - 6:00pm : TMS, Jayanagar

22.12.2010 | Wednesday | Ooty-Chennai | Day 11

23.12.2010 |Thursday | Chennai | Day 12

8:00am - 10:00am : Chennai G2G

12:00pm - 2:00pm : Reliance Digital Meco HSE

3:00pm - 5:00pm : Planet M Express Mal

6:00pm - 8:00pm : The Mobile Store Anna Nagar

24.12.2010 | Friday| Chennai | Day 13

11am - 10pm : City Center, Chennai