Datsun Flagbearer campaign to entertain underprivileged kids at T20 World Cup

Ahead of the final leg of the 2016 edition of the T20 World Cup, Japanese carmaker Datsun has joined forces with the child and youth development organisation Magic Bus for its Datsun Flagbearers campaign. The initiative that will run throughout the course of the tournament will enable almost 200 underprivileged children to walk hand-in-hand with cricketing legends on the field as flagbearers during the matches, informed a press release. 

The campaign kick started with the first league match of the qualifying round, between Zimbabwe and Hong Kong, in Nagpur. Other venues in the T20 World Cup include Bangalore, Delhi, Dharamshala, Mohali, Kolkata and Mumbai where the children will get access to the echelons of world cricket. Twenty-six underprivileged children associated with Magic Bus from each city will proudly bear the flags in the grounds at the start of every match, along with the players, according to the release. 

Nissan entered into an eight-year partnership with the International Cricket Council (ICC) not too long ago and this will be the first major international cricket tournament to take place after the tie-up. The Datsun Flagbearers campaign is also a part of the same association and further accentuates the #ISayYes campaign from the carmaker that promotes youngsters and in this case, offers them a chance to get up close with the biggest cricketing stars in the world.

On the occasion, managing director of Nissan Motor India Pvt Lrd Arun Malhotra, said in the release, “Datsun always aims to build a strong connection with ambitious and aspirational youth from every segment of Indian society and also support them in realizing their dreams. By associating with Magic Bus, Datsun Flagbearers campaign will give a 'dream come true' moment to around 200 underprivileged children.”

“The association will also help these young dreamers to take a step closer to their dream sport. This resonates well with our new brand campaign #ISayYes,” he added.