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Daimler India to launch 18 'BharatBenz' trucks
Posted on 29 May 20124,027 Views Comments
Starting October 2012, new models to be launched over a span of 18 months
Daimler India Commercial Vehicles Pvt ltd plans to launch 18 models of trucks 'BharatBenz' in next 18 months.
"We would be launching 18 models in next 18 months and the launch would start from October this year. The trucks will be customised as per the need of Indian market," V Sreeram, Assistant Vice President, Marketing and sales, told reporters here today.
"We are focusing on network of dealership and after-sales service to ensure achievement of our target of capturing 20 per cent market share by 2020," he said. In Rajasthan, he said, the company would initially have three dealership in Jaipur, Jodhpur and Uaidpur cities.
Sreeram and his team with different models of trucks covered several cities in Rajasthan before reaching Jaipur under 'BharatBenz Power Yatra' which began from Chennai. The 'Yatra', an 8000-km pan-India drive to reach out to truck drivers and transporters, covered Tamil Nadu, Karnataka, Maharastra, Gujarat and will now enter into Haryana from Rajasthan, Sreeram said.
"During our journey, we spoke to truck drivers and transporters and showed them the performance of the vehicle and take their feedback," he said.
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