BMW opens new outlet in Rajkot

  • Mar 26, 2015
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BMW has inaugurated a new showroom in Rajkot taking the total number of dealerships to 38 in India

BMW opens new outlet in Rajkot

BMW India has opened a new outlet called Parsoli Motors in Rajkot, Gujarat. This new dealership is located near Greenland Circle, NH 8-B, Rajkot Ahmedabad Highway. With the addition of this new dealership, the total number of BMW dealerships in Gujarat has increased to three. The German carmaker is represented by Parsoli Motors in Ahmedabad and Surat as well.

Speaking on this occasion, Philipp von Sahr, President, BMW Group India, says, “BMW is an admired premium auto manufacturer and continues to set new benchmarks in India. BMW India is committed to creating unparalleled customer delight.”

“We believe that the circle of ‘Sheer Driving Pleasure’ can only be completed by introducing innovative products, building world class dealerships, maintaining state-of-the-art local-production facilities and having a motivated workforce that engages passionately with our clientele to deliver premium services ahead of time. With the launch of our third dealership in Gujarat, we have further strengthened our commitment to one of the most promising markets in India,” he further added.

This new outlet sprawls a good 40,000 sq ft and has an integrated after-sales service workshop. This showroom has the capacity to display 10 cars and is based on the signature BMW layout which consists of reception, sales/after-sales desk and consultation lounge being located close to the display area. The workshop comprises eight service bays (including mechanical, body and paint) that can service up to 150 cars per month.

The German automaker has set up 38 showrooms across the country in the last seven years. BMW has nine cars in its Indian portfolio, a majority of which are assembled at its Chennai facility. The luxury carmaker plans to aggressively expand its dealer network by increasing the number of outlets to 50 across major metropolitan centres and emerging markets in India by 2015.

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