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BMW India Facebook page records millionth hit

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BMW India Facebook page records millionth hit

by Siddharth

Posted on 03 Aug 2012

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First luxury car manufacturer in India to achieve the feat

BMW Facebook page records one million fans

BMW India has become the first luxury car manufacturer to record one million fans on Facebook, on July 31, 2012. A banner claiming that Sachin Tendulkar was the one millionth fan was put on the page to mark the special occasion.

“I have been driving BMW since 1993. I have owned various models including the 3 series, M5 and X5. It feels great to share the joy of driving a BMW on social media and be the one millionth fan of BMW India community on Facebook,” Sachin said.

“With the launch of BMW India page on Facebook, we have focused on harnessing the power of social media to create passionate brand engagement with the fans of BMW. Today, our Facebook page interacts with an ever growing fan base and spreads joy in the virtual world. With Sachin Tendulkar as the one millionth fan of BMW India on Facebook, we are proud to have achieved yet another milestone in our social media journey,” said Andreas Schaaf, President, BMW Group India,.

BMW India launched its official Facebook page in May 2011 and engages nearly 30 per cent of its fan base in conversations daily.

Audi India is not far behind with 955,000 fans. Mercedes-Benz has 584,000 and Volvo has 500,000.

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BMW India Facebook page records millionth hit

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