BMW Experience Tour 2014 reaches Hyderabad

  • Sep 19, 2014
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The BMW Experience Tour 2014 aims at showing the company's vast product range across several cities in India

BMW Experience Tour 2014 reaches Hyderabad

With an objective to woo potential customers, the luxury carmaker  is demonstrating the versatility of its entire product portfolio with the BMW Experience Tour 2014 at the GMR Arena, Shamshabad in Hyderabad from September 18-21, 2014. Hyderabad is the eighth city to host BMW’s 12 city tour after Chennai.

The objective behind this tour is to get BMW India's entire range of sedans and Sports Utility Vehicles (SUVs) to lap a specially designed test course. Speaking about this initiative, Philipp von Sahr, President, BMW Group India, said, “With this unique initiative, we wish to take a step closer to our customers, bring many more customers to the BMW fold and make them experience true Sheer Driving Pleasure.”

The Experience Tour has already covered Jaipur, Ahmedabad, Delhi, Chandigarh, Pune, Mumbai and Chennai. From Hyderabad, it will head to Bangalore, Kochi, Lucknow and Kolkata. This will provide customers in these markets an opportunity to test drive vehicles and interact with product experts.

The experience tour will host separate sessions for the sedans and SAVs (Sports Activity Vehicle). Customers will drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises. Similarly, the SUVs such as BMW X3, BMW X5 and BMW X6 will be driven on ramps and other obstacles like articulation humps, steep hills and inclines.

The event will also provide customers the opportunity to experience BMW’s M range of performance cars. All of this will be under the guidance of BMW trainers.

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