BMW Experience Tour 2014 reaches Chennai

  • Sep 5, 2014
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The BMW Experience Tour 2014 aims at showing the company's vast product range across several cities in India

BMW Experience Tour 2014 reaches Chennai

The German carmaker plans to touch 12 cities across India with an aim to showcase its entire product range. The BMW Experience Tour 2014 team has reached its seventh destination, and will be present in Chennai from September 4-7, 2014. The event is being held at the Madras Motor Sports Race Track, located in Irungattukottai, Chennai.

The objective behind this tour is to get BMW India's entire range of sedans and Sports Utility Vehicles (SUVs) to lap a specially designed test course. Speaking about this initiative, Philipp von Sahr, President, BMW Group India, said, “With this unique initiative, we wish to take a step closer to our customers, bring many more customers to the BMW fold and make them experience true Sheer Driving Pleasure.”

The Experience Tour has already covered Jaipur, Ahmedabad, Delhi, Chandigarh, Pune and Mumbai. From Chennai, it heads to Hyderabad, Bangalore, Kochi, Lucknow and Kolkata. This will provide customers in these markets an opportunity to test drive vehicles and interact with product experts.

Separate sessions will be held by the company for sedans and SUVs. Customers will get to drive the BMW 1-series, BMW 3-series, BMW 5-series and the BMW 7-series, as well as put these vehicles through a series of braking, slalom, corner braking and fast lap exercises. Similarly, the SUVs such as BMW X3, BMW X5 and BMW X6 will be driven on ramps and other obstacles like articulation humps, steep hills and inclines.

The event will also provide customers the opportunity to experience BMW’s M range of performance cars. All of this will be under the guidance of BMW trainers.

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