BharatBenz unleashes its Light & Heavy Duty Truck range for India
Since revealing its BharatBenz truck brand for the country’s CV market last year, Mercedes-Benz surely hasn’t surely held back its ambitious plans for this segment and our first glimpse of their “Made for India” CV was their Heavy Duty Truck (HDT), that was present before thousands gathered to witness the 2012 Auto Expo in Delhi.
With its India division now firmly in place with adequate financial and infrastructural support and technical expertise for the taking, Daimler has now unveiled a new range of trucks under its brand BharatBenz. Market launches are expected to begin in the 3rd quarter with the introduction of three models.
The truck giant has marked its arrival into India’s growing CV market with a special premiere spanning six-days at the Hyderabad International Convention Centre, where future customers and brand partners like dealers & suppliers will experience the BharatBenz trucks for the very first time.
Speaking on the occasion, Mr. Marc Llistosella, CEO and Managing Director of DICV said, “Today is a proud moment for all of us at Daimler as we present the outcome of our hard work over the last years - the first range of BharatBenz trucks. BharatBenz, as a brand, stands for our commitment to India. It is the first time ever that Daimler has dedicated a brand entirely to one market. Also, with an overall investment of Rs. 4,400 crore, it is one of the biggest Greenfield investments outside Europe that Daimler has ever made.”
The new range of BharatBenz trucks unveiled includes Light Duty Trucks (LDT) & Heavy Duty Trucks (HDT) in the 9, 12, 25, 31 and 49 tonnes category, featuring various usages and applications. The LDT, based on the Fuso Canter platform, features a four-cylinder engine in two variants of 142PS and 177PS. The HDT, based on the Mercedes-Benz Axor platform, features a six-cylinder engine in two variants of 234PS and 283PS.
Built for a variety of applications like construction, mixing and heavy duty logistics the rigid category of BharatBenz’s CV offering for India offers intra-axle differential lock as a standard fitment and balancer type rear suspensions that gives more traction on loose ground. Also unique is the fact that engine driven applications (like Mixers) can directly be powered from the truck-engine, without having to add a separate engine for the application.
Having been tested for over 4.5 million kilometers on Daimler’s specially designed test track these trucks have been re-engineered to suit Indian conditions, and with a 85% localized assembly right from the start of production, customers can benefit from owning a product with the reliability of the Daimler brand, while enjoying a more localized customer ownership experience
- Finance Minister Arun Jaitley has presented the...
- Corporate taxes will be reduced from the current...
Budget 2015-16: Pragmatic budget that focuses on infrastructural development - Arvind Saxena, General Motors IndiaArvind Saxena, President and Managing Director,...