Bajaj V15 honours war veterans with ‘Sons of Vikrant’ documentary

Bajaj Auto showed the world how it’s done as it gathered metal from the scrapyard and converted the broken pieces of the erstwhile aircraft carrier INS Vikrant into thousands of glorious mementos in the form of the V15. 

And the Indian bike maker is not done yet. In association with Leo Burnett, it now honoured the decommissioned aircraft carrier’s war heroes with a documentary called ‘Sons of Vikrant.’ 

The 16-minute film was recently screened at a Mumbai hotel in the presence of war veterans Admiral Arun Prakash, Rear Admiral SK Gupta, Rear Admiral Peter Debrass, Lt. Cdr. Ashok Sinha, Commodore Medioma Bhada, and Cdr. H.S. Rawat who were also part of the #SonsOfVikrant initiative. 

Daughter of a naval officer and actress Neha Dhupia later moderated a light-hearted interaction with the aforementioned officers. 

Bajaj’s vice president of marketing (Motorcycles), Sumeet Narang revealed that the inspiration for making this short movie came from the various untold stories and memories behind the naval battleship INS Vikrant that came to the fore during the making of the Bajaj V15. 

“And since we had brought back the essence of Vikrant in the form of V, we realised that the onus was also on us to bring these stories together and share them with the nation,” he added.

Chief executive officer (South Asia), Leo Burnett, Saurabh Varma said, “To create this documentary, we met many people who were part of the war to learn their stories. The footage ran into hours, which we had to bring down to 16 minutes.”

The 150 cc Bajaj bike was unveiled in February earlier this year, before being launched in March. It has been priced at Rs 62,000.

Watch the documentary here.