Bajaj Auto's Discover brand has attained phenomenal success as it deposes the Hero Splendor to take the crown for world's largest selling motorcycle brand

Discover 125 ST

Month of September this year can be characterized as the month of shock and surprise with regards to the Indian motorcycle industry. A feat that many would refer to as unfathomable, Bajaj Auto’s Discover brand – not even a decade old player in the Indian motorcycle scenario, which first broke cover in 2004 with a 119cc motorcycle, has charged ahead and stamped its authority as the world’s largest selling motorcycle brand deposing the iconic Splendor brigade from a throne that Hero MotoCorp (previously Hero Honda) had comfortably ruled over for almost two decades. However, last month Bajaj Auto sold a record 1, 22,968 Discover motorcycles to become the largest selling motorcycle brand in the world.

Discover 100 DTS-Si

Over the past eight years, (2004-2012) the Discover squad has amassed enormous volumes at a steady pace encroaching upon the Hero MotoCorp’s home turf consisting of rural districts as well as the urban landscape. It is not about just how good a particular motorcycle is or how well it rides but the manner in which Bajaj Auto has gone about its product planning and carefully paved a path for its two most successful and crucial brands, the Discover and the Pulsar. Nurturing the two entities with utmost care and leaving no stone unturned in the fight for top place against market leaders like Hero which has enjoyed the top position for almost three decades.

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