Zigwheels Home

Bajaj Discover trumps Hero Splendor, finally!

by Team ZigWheels Posted on 03 Oct 201225,517 Views11 Comments

Bajaj Auto's Discover brand has attained phenomenal success as it deposes the Hero Splendor to take the crown for world's largest selling motorcycle brand

 

Bajaj-Discover-125ST-03102012-main

Discover 125 ST

 

 

Month of September this year can be characterized as the month of shock and surprise with regards to the Indian motorcycle industry. A feat that many would refer to as unfathomable, Bajaj Auto’s Discover brand – not even a decade old player in the Indian motorcycle scenario, which first broke cover in 2004 with a 119cc motorcycle, has charged ahead and stamped its authority as the world’s largest selling motorcycle brand deposing the iconic Splendor brigade from a throne that Hero MotoCorp (previously Hero Honda) had comfortably ruled over for almost two decades. However, last month Bajaj Auto sold a record 1, 22,968 Discover motorcycles to become the largest selling motorcycle brand in the world.

 

 

Bajaj-Discover-100 DTS-Si

Discover 100 DTS-Si

 

 

Over the past eight years, (2004-2012) the Discover squad has amassed enormous volumes at a steady pace encroaching upon the Hero MotoCorp’s home turf consisting of rural districts as well as the urban landscape. It is not about just how good a particular motorcycle is or how well it rides but the manner in which Bajaj Auto has gone about its product planning and carefully paved a path for its two most successful and crucial brands, the Discover and the Pulsar. Nurturing the two entities with utmost care and leaving no stone unturned in the fight for top place against market leaders like Hero which has enjoyed the top position for almost three decades.

 

 

SLIDESHOW:

 

  • Bajaj Discover
  • Bajaj Discover 100
  • Bajaj Discover 125
  • Bajaj Discover 150
  • Bajaj Discover 125 ST
  • Bajaj Discover 135 DTSi

Bajaj Discover has now become the world's largest selling motorcycle brand, overtaking Hero Splendor in the month of September 2012.Discover sold a record 122,968 bikes in the month of September to become the world leader

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Bajaj Auto contributes Rs 20 crore for J&K relief

by Team ZigWheels

Bajaj Auto has announced a contribution of Rs 20...

Bajaj to discontinue Discover 100T, 125T

by Preetam Bora

Why is Bajaj Auto stopping production of these...

Two-wheeler sales show steady growth in July 2014

by Ravi Ved

July was another fruitful month as two-wheeler...


 
 
FEATURED SLIDESHOWS

Yamaha Fazer FI KTM RC 390 Vespa Elegante showcased in India before launch 2014 Yamaha Fazer FI Version 2.0 Suzuki Gixxer 155 India First Ride 2014 Hero Karizma R vs Bajaj Pulsar 220 Hero Xtreme vs Yamaha FZ-S v2.0 vs Honda CB Trigger A souped-up Royal Enfield Continental GT at Bonneville KTM RC 390

 
TOP VIDEOS

Kawasaki Ninja 1000: ZigWheels Video Review

The Kawasaki Ninja 1000 has the heart of a sports bike and the essence of a tourer. We spend a day...

KTM RC 390: Action Video

The above video shows the soon to be launched KTM RC 390 in action at the race track and on the...

 

Read Next Story