Audi launches mobile terminal in India

Audi has gone a step ahead of its competition with its unique customer-focused initiative. The luxury carmaker has rolled out a fully functional mobile showroom called the - the Audi Mobile Terminal. This portable showroom is designed to provide a complete Audi experience to its customers - whether in a metropolis or a smaller city.

Commenting on this unique initiative, Joe King, Head, Audi India, said, “This step in the form of the Audi Mobile Terminal brings the showroom right to the customer's doorstep, especially in tier II and tier III cities in India, where the emergence of a progressive and discerning set of customers, is significantly contributing to the transformation of the luxury landscape in India. This is where the next phase of growth will come from and we are now future-ready.”

Complete with car on display, Audi exclusive elements and a lounge, the Mobile Terminal takes the brand to the doorstep of the Audi customer, states the carmaker.

The Mobile Terminal concept also serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support.

The Audi Mobile Terminal is slated to visit more than 30 cities over the next 12 months and will target around 2,000 customers across India.