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Apollo tyres targets ambitious growth plans

Apollo Tyres has plans on increasing their market share significantly in the passenger vehicle segment in India with the launch of the 4G range of tyres. The company also has ambitious plans to be a strong contender in the global markets as well


New Apollo tyre test



Since its inception in 1972, Apollo Tyres Ltd has always harboured global ambitions and over the last four decades the company has been able to establish its footprint across the globe including a manufacturing presence in Asia, Europe and Africa which caters to 118 countries. Such is their ambition that by the end of FY 2012 the company had registered a turnover of US$ 2.5 billion; an achievement in its own right.


Operating through its key brands, namely Apollo, Dunlop (Only for 32 African countries) and Vredestein (now branded as Apollo Vredestein post the 2009 acquisition), the company has the capacity to cater to a vast product portfolio that includes passenger car, truck, light truck, truck-bus, off highway and bicycle tyres. 



New Apollo tyre



In India, the company has been known for their truck and bus tyres and in recent years they have made inroads in the passenger vehicle segment and currently this is the segment that is of prime focus for Apollo as they have not only outlined plans for increasing their market share, they intend to do it through a strategic approach by offering a range of tyres that cater to a plethora of vehicle segments.


Posted on May 2, 2013 14:59 IST Views: 14930
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