Apollo launches limited edition Manchester United branded tyres in 15 inch rim size

  • Nov 14, 2015
  • Views : 5375
  • 2 min read

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Apollo in collaboration with Manchester United football club have launched a limited edition tyre at the MENA market.

Apollo Tyre

Football is a very popular known sport and loved by many globally. Carrying forward its association with Manchester United Football Club (MUFC), Apollo Tyres introduced the limited edition dual branded ‘Apollo and Manchester United’ tyres for the Middle East and North African (MENA) market. The tyre will have both Apollo and Manchester United branded on the side wall of currently selling Alnac 4G tyre which will be a limited run production and will be available only in 15 inch rim size.

Apolo tyre unveiling

Former Manchester United defender Mikael Silvestre launched the limited edition tyre in the presence of Marco Paracciani, Chief Marketing Officer Apollo Tyres and Satish Sharma, President, Asia Pacific, Middle East and Africa, Apollo Tyres. Commenting on the limited edition tyre the launch, Marco Paracciani said, “The MENA region is a very important and growing market for us. After setting up our sales and distribution hub in Dubai two years back, we have been able to increase our sales and footprint in the region multi-fold.”
“We are introducing this limited edition tyre for the huge following of Manchester United in the MENA region and the tyre would be available for sale immediately”, he further added.

Apollo Go The Distance challenge



Utilising the presence of the launch, Apollo Tyres organised an Apollo Go the Distance Challenge. The event was headed by Quinton Fortune, former Manchester United mid-fielder of the elder. In all 30 kids were selected through a Facebook contest by Apollo Tyres business partner, Alserkal Group. The kids participating in the Go the Distance Challenge were guided to understand the importance of control, accuracy and agility while playing football.
The dual branded limited edition tyre will be available only in 15 inch rim size from Apollo’s existing Alnac 4G range. The compound and performance characterises and thread pattern of the limited edition tyres will remain unchanged from the Alnac 4G. At present the Alnac 4G is currently available in the Indian market in 14, 15 and 16 inch rim sizes making it compatible with most of the vehicle on the street.

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