Africa, South America on Hero radar

Hero MotorCorp to enter the African and Latin American two-wheeler markets
Hero MotoCorp Ignitor

 

Hero MotoCorp, the world’s largest two-wheeler maker, is undertaking a global expansion by exporting its range of motorcycles and scooters to Africa and Latin America before the end of the ongoing fiscal year. The company currently exports its wares to Sri Lanka and Nepal, after parting ways with its erstwhile partner Honda.

 

Hero plans to set up assembly plants in Kenya and Nigeria for its African operations and has already finalised a distributor in Kenya. It is also setting up an assembly plant in Colombia, in South America. 

 

Hero MotoCorp Maestro

 

Hero MotoCorp Senior Vice-President (Marketing and  Sales) Anil Dua said, "By the end of this fiscal year, we would have entered a few markets in Africa and Latin America. The festive season has been good for the industry. Before it, there was an overall five per cent decline but I would expect we have come to the positive territory post festive season." 

 

Hero recorded average sales of 25,000 units a day during the festive period from Navratri till after Diwali,  compared to 10,000 pre festive season. Also Read: Hero Passion XPro Launched

 

by Arun Mohan Nadar Photography: Kunal Khadse Posted on 26 Nov 2012

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