Bajaj Auto sales fall 12 per cent in January

Over the past several months, Bajaj Auto has ceded market share to rivals and the company’s lacklustre sales continued in January 2015, with total sales declining 9 per cent year-on-year to 2,88,746 units.

Motorcycle sales faced the brunt of the slowdown with sales dropping as much as 12 per cent to 2,46,955 units in January 2015 from 2,81,390 units in January 2014.

The only silver lining was that the company’s exports in January grew by 4 per cent to 1,42,992 units. According to company officials, domestic sales have been impacted by the hike in excise duty and overall market sentiment has remained sluggish.