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Pioneer launches its Experiential Zone in Delhi
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Buying an in-car-entertainment system becomes dicey at times. Its nothing to do with the authenticity of the device or the seller. Its more to do with the behaviour patterns involved with the acoustics of a car. Pioneer India has launched its Experiential Zone in Karol Bagh, Delhi which gives customers a feel of what they are buying.
Buying an aftermarket in-car entertainment system through a dealer is the best way to save some cash instead of going for an integrated stereo system while buying a new car. However, the only problem that crops up in telling a consumer how good is the performance of a particular system. “The main issue we face while selling an in-car entertainment system is that of trying to tell them how good it will perform in your car. We had to talk about a product which is by the customer’s choice for a long time before they would think of buying,” said Vikas Thukral, Owner, Ashoka Car Emporium, Karol Bagh.
Pioneer has made this task for Vikas a whole lot easier while promoting their brand in a new innovative way. Pioneer India has launched their state-of-the-art demo room also called the Audio Zone. Consumers who are confused or want to test the choice of system that would be best fit for the car, can try out different combinations of head units with speakers and woofers. The six different head units and six set of speakers along with two amplifiers and a subwoofer are interconnected to try out different combinations and make out the best fit for their car.
“Our job is now really eased out. All we do is tell our customers to sit and experience the demo room for themselves. By the time they are out, it gives them the perfect idea about what they want in their car,” added Vikas.
Gaurav Kulshrestha, Marketing Manager – Pioneer India Electronics Pvt. Ltd. said, “At Pioneer, we know that the best way to select music system for your car is to experience them and understand the excellent sound characteristics. Car audio enthusiasts look for products that have innovative features and we have well-trained staff at the demo room to provide with the necessary recommendations about quality and performance. To top it all, the experience zone gives you the same feel that you would get in your car with the perfect music system”.
The experiential zone will be eventually launched across the country at a number of locations.
Pioneer India launches two new stereo head units and three new amplifiers
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