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| Red Bull Racing has signed a four-year extension with car manufacturer Infiniti and will now be called Infiniti Red Bull Racing from 2013 |
Red Bull Racing has signed a four-year extension of their contract with Infiniti, a
partnership that began in March 2011 and will now extend to the end of the 2016 Formula
One season. It will include naming rights with Infiniti as title sponsor, resulting in the
team being renamed Infiniti Red Bull Racing from 2013.
On the extended committment Red Bull Racing Team Principal Christian Horner said,
“Infiniti has demonstrated significant technical prowess and I’ve been
impressed by the depth of the wider engineering capabilities of the Nissan Motor Company.
In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and
Formula One extremely effectively to become much better known in a short space of time.
These two attributes make Infiniti the ideal title and technical partner for Red Bull
Racing.”
The extended partnership will not just be commercial involvement by Infiniti but will
also have a technological focus which will include engineering and developmental
aspects.
Johan de Nysschen, President of Infiniti, said, “While our first 24 months have
been very beneficial to both parties, our new increased relationship will bring increased
advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing
will help us garner even more worldwide exposure for our brand, products and
technology.”
Chief Technical Officer of Red Bull Racing Adrian Newey added, “Formula One
presents immense design and engineering challenges on a daily basis. Having a committed
technical partner like Infiniti gives us a great platform for working together on
technical projects, such as the Energy Recovery Systems for the 2014 season.”
Apart from its association as a sponsor, Infiniti had showcased the Inifiniti FX
Sebastian Vettel edition at the Frankfurt Motor Show in September last year, which was an
SUV inspired and designed with inputs from the Red Bull Racing driver and three-time World
Champion. Read Also: Vettel Inspired Infiniti FX is built for
champions.
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