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Coco-Cola Burn to sponsor Lotus F1 team in 2013

by Harket Suchde Posted on 23 Nov 2012 1,502 Views

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Beverage giants Coca-Cola have announced a return to the F1 with a sponsorship deal through their energy drink Burn with the Lotus F1 Team

 

Coca-Cola Burn, Lotus F1 Team logo

 

Coca-Cola have signed a multiyear contract with the Lotus F1 team via their energy drink property Burn, and will make a return to the Formula 1 scenario in January 2013. Burn will become the latest in a long list of energy drink brands to associate itself with an F1 team, joining the likes of Red Bull, Monster Energy – who sponsors Mercedes and Caterham, and Lucozade who are sponsors for McLaren. 

 

Emmanuel Seuge, Group Director, Worldwide Sports & Entertainment Marketing, The Coca-Cola Company said, “Lotus F1 Team, as the number one emerging challenger in the sport, has demonstrated exceptional creativity in their approach to Formula 1 racing and their collaborations with partners - an approach that mirrors the philosophy of Burn. We will bring that same creativity through burn, incorporating art and music in a way that will break the conventions of traditional Formula 1 sponsorship marketing.”

 

Eric Boullier, Team Principal, Lotus F1 Team added, “We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the Burn brand in its most high profile partnership. We are excited to partner with Burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media ; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year."

 

The two parties have agreed to announce the details of the sponsorship when the deal is officially launched in January 2013.

 

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