11 Sep 2008

MapmyIndia, India’s leader in premium quality digital maps and consumer navigation services today announced its partnership with Ford India to sell MapmyIndia Navigator, India’s premium GPS navigation device. The Navigator is now included with the Navi Gear package of Ford Endeavour.

MapmyIndia Navigator is also offered as new accessory feature available at all authorized Ford dealerships across India, which can be fitted on all Ford vehicle range, including the Ford Fiesta, Ikon, Fusion and the Endeavour. The feature is available actoss 174 cities in India, up from previous 18 cities.

“Ford India is committed to understand our consumer's changing needs and preferences. Through this new partnership with MapmyIndia, Ford customers will enjoy an enhanced in-car experience and the benefits of GPS navigation will make driving and traveling even safer, comfortable and fun,” said Nigel E. Wark, executive director, Marketing, Sales & Service, Ford India

Rakesh Verma, MD, MapmyIndia, said “We are happy that Ford India has chosen to partner with MapmyIndia for GPS navigation. Through this partnership, we hope more Indian consumers can enjoy the convenience and comfort of GPS navigation in their cars”,