Renault Kwid teaser TVC goes on air

Renault’s new kid on the block – the Kwid is all set for a launch this festive season and the French carmaker is leaving no stone unturned to keep its baby in the news. Renault Kwid’s new teaser TVC ‘LiveForMore’ is up on air and is grabbing many eyeballs with its peppy music and upbeat background score.

This new TVC takes the viewers through picturesque locations while celebrating life, adventure and youth. The carmaker promises more discoveries, more fun, more thrills and more memories with its forthcoming new car, Kwid, through this TVC.

The TVC successfully drives home the message that the Kwid would be a fun to drive car with its lyrics ‘Won’t be a long way home...I am gonna live for more!” and its upbeat score.

The new Renault Kwid shares its platform with Datsun Redigo which is developed with alliance partner Nissan. It is the first car from the alliance on the CMF-A platform and will have close to 98 per cent localisation level. It will be powered by a 800cc petrol engine that Renault says will return best in class fuel economy. The engine is an all new 3-cylinder 4-valve unit mated to a newly developed 5-speed manual gearbox specifically for the Kwid and its derivatives. The fuel efficiency claims could well be true as the car weighs just 678kg, lighter than the Alto and Eon.

Reports also suggest that a few months into the launch, the Kwid will also be introduced with a larger 1.0-litre engine. To keeps things fresh over time, an AMT transmission Kwid might also be on cards but will only be launched in the first half of 2016.

Renault will bring in the Kwid at an introductory price of around Rs 3-4 lakh. When it gets launched, it will take on the likes of the Maruti Suzuki Alto and the Hyundai Eon.