Renault India’s new track composed by A R Rahman

 
Renault India is set to make a strong impact in the Indian passenger car market as it completes four years in the contry. Come September 2015, the company will be launching the much anticipated Renault Kwid, which is hoping to shake off competition like the Maruti Alto and Hyundai Eon. And recently, actor Ranbir Kapoor was appointed as the brand ambassador for Renault in India.
 
Now, Renault India has roped in world renowned music composer & Grammy Award winner A  R Rahman to compose a new sound track called “Re Re Re Raftaar”, for the company’s new TV commercial for the company's four year celebration in India. The company hopes this trilogy of Renault, Ranbir and Rahman will help it connect with Indian car buyers.
 
Speaking about the association with Renault India, A R Rahman said that the brief was to keep the new sound track simple and catchy, and appealing right from the very first listening... The music composer added that then he forgot about all the briefing and did the track!
 

The TVC will go on air soon, but Rahman’s Re Re Re Raftaar is available online on Renault India’s Facebook page and on Youtube. The song has a groovy tune and in Rahman's own words is “clutter breaking” and reaches across to the people.

Precisely what the new Renault Kwid aims to offer, with its Rs 3-4 lakh pricing, quality interior and optimum space in the car.