5 Best Car Commercials

1.) Maruti Suzuki – Petrol Khatam hi Nahi Hunda

Maruti Suzuki’s television commercials have more often than not been an reflection of their brand identity. Over the years, the brand has come to be known for its efficient engine and in this commercial that aspect has been emphasised on. A young Sikh kid ‘drives’ a toy car around the house, in school, in a fish tank making that typical ‘vroom’ and ‘honk’ sound. Until finally his father asks him to stop, and the kid says ‘Papa Ki kara, petrol Khatam hi Nahi hounda’. This ad set the foundation stone thanks to which Maruti Suzuki cars came to be known as ‘India’s most fuel efficient cars’. A special mention must be made here for the ‘kitna deti hai’ and the Maruti brand service campaign.

2.) Tata Safari Dicor – Reclaim Your Life

For a car television commercial to be effective, it must emphasise it's true DNA, and that was something that Tata did well in their Safari Dicor commercial. The commercial shows corporate employees talking about their aspirations in life. Some talk about, chasing the rains, while other speak of swimming with the whales or quitting on Mondays, with soulful soft music for company. With the tag line flashing on screen, the music then paces up accompanied by some brilliant off-reading action of the Safari Dicor, showing that the car is just the kind of adventure these corporate gurus have been looking for. 

3.) Fiat Linea Ad: Admiration Guaranteed 

Sometimes a simple though can be executed rather well in the form of an ad, and the first generation Fiat Linea commercial was just that. The ad shows the way how we are all kids at heart and admire different things as we grow. A father pulls his son away from every toy show which he stops to admire but when the father passes by the Fiat dealership, he is awestruck with admiration of the new Linea. The ad’s simple concept and pleasant music ensured that the ad gave a strong message. 

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4.) Mahindra Brand Commercial – Live Young, Live Free

Some commercials just hit the right note mainly because the product is shown in its element. The Mahindra Brand commercial is one such example. The ad shows all the SUV offerings of Mahindra going off the road through rough patches and hills, to far off camping sites. It is not just a visual treat but the jingle ‘live free, live young’ is a catchy tune as well. 

5.) Mercedes-Benz CLA45 AMG – Ah my God! 

Not many television commercials have a lasting impact by using text form. But the creative minds behind the Mercedes-Benz CLA45 commercial know just how to use it. The ad commences with questions like ‘when was the last time you felt something you couldn't describe in words?’ And then leads to show how Mercedes had to come up with a term to describe the emotion and experience of driving their car. Ah my God, it is indeed one of the better car commercials we have seen off late.