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100 Years of Audi
 

The History of the Four Rings -I

   

The History of the Four Rings - I

AUDI AG can look back on a multi-faceted history that has seen considerable change; its tradition in the manufacturing of cars and motorcycles stretches back to the 19th century

Chervolet Aveo

The marques which were originally all based in Saxony - Audi and Horch in Zwickau, Wanderer in Chemnitz-Siegmar and DKW in Zschopau - made a significant contribution to the progress of the automotive industry in Germany. These four marques merged in 1932 to form Auto Union AG. In terms of the sheer number of vehicles built, this was the second-largest German motor vehicle company of its day. Four interlinked rings were adopted as its marque emblem. After the Second World War, Auto Union AG's production plant in Saxony was expropriated and dismantled by the occupying Soviet forces.

More in this Article

Page 2 : Horch

Page 3 : Audi

Page 4 : DKW

Page 5 : Wanderer

Page 6 : Auto Union AG

Page 7 : Competitive structure

Page 8 : Centralization and optimized production

Page 9 : War and liquidation

A number of the company's senior managers departed for Bavaria, where a new company under the name of Auto Union GmbH was founded in 1949 in Ingolstadt, upholding the motor vehicle tradition under the sign of the four rings.

Auto Union GmbH and NSU merged in 1969 to form Audi NSU Auto Union AG; this the company was renamed AUDI AG in 1985 and its headquarters transferred to Ingolstadt. The four rings remains the company's emblem to this day.

 Related Stories Links
   A hundred years of Vorsprung durch Technik 
   The History of the Four Rings - II 
 
 

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