Even before the Nano was launched, we knew it was going to be a crowd puller. The car had already generated its share of hype before its launch and our online audience couldn't wait for it. True enough, the moment our Nano package went online at the day of its launch, all our viewership records were demolished, and to good effect at that. The queries and comments were almost unanimous - the crowds loved India's latest people's mover, one that promised proper personal mobility with a roof to millions.
ZigWheels.com caters to an entire plethora of viewers - ranging from practical users who want to buy a car and get done with it, right up to hardcore enthusiasts who like to take a car apart, be it design or performance. The Nano garnered votes across the board, becoming the Viewer's Choice Car of the Year in a comprehensive and delightful manner.
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