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VW Beetle and Touareg launched!

Team ZigWheels 04 Dec 2009

Test Drive Volkswagen Beetle

Volkswagen has launched the timeless Beetle supermini and the Touareg SUV as its halo brands. Prepare for more from the company soon!

Volkswagen has launched its super-successful New Beetle in the Indian market today. The car has been introduced with a price tag of Rs 20.45 lakh, ex-showroom Delhi. The car will be available as a CBU through Volkswagen dealerships.

The New Beetle has been launched with 115 bhp, 2.0-litre petrol engine. Adding to the comfort and ease of use will be the 6-speed automatic gearbox. The charm and appeal of the New Beetle nevertheless remains with its classic styling, inspired by the original people?s car that went on to become the best selling car of a single design in the world in its decades long run.

The New Beetle was introduced internationally in 1998 and has been a success ever since. In fact it was the car that can be credited with kicking off the retro-chic segment, in which modern and comfortable interpretations of long standing classic cars are making a rapid resurgence as fashion statements. Amongst these are the MINIs, and the Fiat 500 which is already on sale in India.

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The pull of the Beetle brand however has already established itself strong here, with the company already reporting about 125 confirmed bookings for the New Beetle despite its premium pricing.

Volkswagen also had a surprise launch at the evening, the massive Touareg SUV. Launched at a price of Rs 51.84 lakh ex-showroom Delhi, the SUV will come with a 3.0-litre turbocharged V6 diesel engine. The car shares many of its aggregates with the Porsche Cayenne, and is expected to go up against the likes of the BMW X5 and the Mercedes-Benz M-Class.


User's Comments
  • ram (10 March 2010 09:07)
    custom duty my friends is the price your are looking at let the duty come down in sep 2010 we will see if vw will reduce the price.... | Reply
  • suresh babu bvs (26 December 2009 21:29)
    sir, Is Volkswagen tie up with maruti suzuki or only suzuki in india? What is the cost of Beetle and please give the technical details of beetle small car. It is very cute | Reply
  • Arjun Nair (14 December 2009 15:32)
    Hi I just want to correct you with the stats on the Touareg. VW does not have a 3.0L Turbo charged V6. It does have a 3.2L FSI V6. this however was revamped in late 2008 to a 3.6L FSI. Please get the facts right. Moreover, it is the Q7 and the cayenne which adopt the platform from the Touareg which was launched in 2004 as compared to 2006 for the other two. | Reply
  • Imtiaz (13 December 2009 14:41)
    Great now that it's here all I need to do is work hard to be able to afford it in 2026, that's when my girl will be 18 and will get this for her birthday. As for the price.... no price is too big for a work of art. To posses a legend is not something you get to do everyday. And then again it's my kids birthday gift wont want to give her an Accord,,as some people compared the car to, which no one turns to even look at once leave alone twice. For her it has to be the cutest things ever made and the bug certainly fits in. | Reply
  • jai (12 December 2009 20:31)
    vw should lauched suv near 20-25 lkh. in india now this range cutomer average is more than 40 . | Reply
 Arjun Nair (14 December 2009 15:34) Reply to jai
yes and who would pay for the customs? The reason why SUVs are expensive is because they come as CBU. And FYI the touareg is a dream machine.. | Reply
  • lalit (12 December 2009 20:27)
    i want to buy suv fortuner its not available which one is better option in this segment | Reply
  • Raj (12 December 2009 19:56)
    v v v costly Beetle .Technically it sounds 8 lacs max. | Reply
  • yesh (11 December 2009 13:52)
    i thnk the beetle is for the uber rich kids,they r the only 1 who can flaunt the small car priced so high,it may b world class but gettn so much profit frm a small car by selln at tht price is ridiculous,wen its proved tht its a best seller in world y cant they manufacture here and sell it for lesser price as India has a very good potential market for hatch backs n small 1s...... | Reply
 Vij (11 December 2009 21:30) Reply to yesh
Prices are astronomical, cos our govt | Reply
 Pacific (11 December 2009 18:04) Reply to yesh
There is something called as "Aspirational Value" my dear friend... | Reply
  • mujahid mohammed (09 December 2009 00:53)
    hey guys one more car to loose ur bank balence, the mutinational compnies pocketing the money.u can this car with kids in middle east and northafrica.but can trust on saftety mesure of wolks | Reply
 RM (09 December 2009 02:12) Reply to mujahid mohammed
I assure you not many people are going to lose too much money on WV. WV just don't get the Indian market! | Reply
  • ANTHONY (08 December 2009 17:48)
    The Beetle car is an iconic item. There will surely be some Indians who prefer and finally buy the Beetle even though there are many better looking/running and more economic/ greater-value-for-money cars than the Beetle. VW is not so crazy as to think that they can make big money in India through the Beetle. Their strategy is to showcase their range of products and expect the shine to rub off on their other products like Jetta/ Passat and the soon-to-be-launched GOLF which are not fantastic/ economic / great-value-for-money cars. So why should we make such a big deal of VW's strategy? | Reply
  • SS (08 December 2009 15:30)
    all i have to say is that a company has some products meant to capture the market and some for the niche segment. Beetle is meant for the niche segment obviously. It is not even competing against the Accord as it is one of its own kind. Also this is just a marketing strategy and building of the brand image in India. Whether it is Fiat 500 with a 16L price tag or Beetle with a 20L price, does it matter? Someone who could buy a Fiat 500, can also buy a Beetle easily... so crux is that these are just brand building exercises.. | Reply
  • BB (08 December 2009 13:18)
    In US Jetta is considered a ladies car! And if a guy is seen driving this car then people consider the guy seriously have some issues. | Reply
 BB (08 December 2009 13:19) Reply to BB
Sorry not Jetta but Beetle. | Reply
 Jijo (08 December 2009 21:43) Reply to BB
Even though it's considered a ladie's car, I don't think people think only queer male drives it. If you have such an impression, I would request you to widen your thinking. In my office there are two guys coming in the bug. And they don't look or act like fags either. Best Buy's geeksquad uses the Beetle as their brand wagon. | Reply
 RM (09 December 2009 02:05) Reply to Jijo
The point is that a Beetle in US cannot add to your male personna. In addition my friend who has the bug developed serious gear box issues and spent $3500 getting that corrected! So yes I would prefer an Accura over this sub-standard yet immensely popular toy!
 BB (11 December 2009 13:41) Reply to Jijo
I saw the ad on tv where a guy was pretty much amazed by the car. Like RM said - A Beetle in US cannot add to your male personna.
  • Jijo (08 December 2009 04:34)
    I've used a beetle for 2 years and my cousin had a one too. They are good but definitely not worth 20L. I think VW is depending on the hype to sell the brand not the car. They claim to compete with Merc and BMW. It's hilarious. If the Indians are going to buy it (their claim) we are all a bunch of jokers. I own a Jetta. It's a cool car but if VW has to sell Jetta in India and be profitable, the pricing should be around 11 to 13 L not 16. Indians may fall for the hype but they never get stuck to it.My advice to VW: If you want to be successful in India, sell quality, not class. You may be German but you are not Benz or BMW and you should know it better than any one else. | Reply
 RM (09 December 2009 02:10) Reply to Jijo
WV and quality? They come no where close to even Hundai. Sadly in terms of reliability BMW and Merc are beaten squarely by Acura and Lexus. But yes people with the extra buck in their pocket still have the perception that some of the German brands are good. | Reply
 Aditya (24 December 2009 14:16) Reply to RM
Jijo,Who says VW has low quality than BMW | Reply
  • Ramandeep Singh (07 December 2009 20:55)
    null | Reply
  • Udit Rai (07 December 2009 17:57)
    I belive VW should think about the price range and Indian market before launching it. If they really want to sale the master pice so, the price should be reconsider and focus on all segments. I hope in future it is consider for the beetle | Reply
  • BLB (07 December 2009 16:33)
    20 odd hundred thousand Rupees for a VolksWagon = Peoples' Car !!! That's absolutely ridiculous. It is not living upto it's real name. It may well be rechristianed to ReichVolksWagon and befit for the yuppies or the richi rich ! | Reply
  • SB (07 December 2009 16:30)
    VW didnt launch the Beetle to compete with M-800 ot Tata Nano. They are actually looking to create a buzz in the Indian market. I may be wrong, but I I have observed a lot more Jetta's on Babgalore roads after the Beetle news spread. This is a marketing strategy guys...so dont take it to heart. VW doesn't want us to buy this. If they do, they will invest and manufacture the car in India. Fiat did the same with 500...and it surely worked very well to improve their brand image. | Reply
  • VJ (07 December 2009 13:59)
    Where are all the comments gone?? I am not able to see..I think VW couldn't digest those.. :D :D | Reply
  • Robert Fernandes (07 December 2009 13:58)
    I'm sure those who can afford will be happy to enjoy the comforts of Volkswagon. The price tag of 20.45 Lakhs for a 2.0 Litre VW Beetle seems to be too high compared to the international market. It should not have exceeded to 15 Lakhs maximum. Don't understand why is it made expensive for Indians! | Reply
 RM (09 December 2009 02:20) Reply to Robert Fernandes
Cars are not just more expensive in India. If you compare under the hood all the engines/gear-box are all stripped down. Under the pretext of higher mileage, even the engine capacity is stripped down. Our cars have slimmer electronics (not many Indian models have GPS for example) So in effect compared to the international market we are paying 3 times! | Reply
  • Shaik (07 December 2009 12:59)
    The fools among us will buy it for that price. | Reply
  • Expat Indian (07 December 2009 11:25)
    A fun car to drive .. yes... for sure.. but 20 plus LAKHS?? Are they crazy or what? "Peoples Car"... not in India... more like.. the RICH PEOPLES CAR... | Reply
  • Sriraman Radhakrishnan (07 December 2009 11:10)
    VW is sure outta their minds to have priced the BUG for 20L . As right said by my friends, its no BIG deal to find 500 gullible people in this 1Bn populated country... What say VW folks??? | Reply
 Imtiaz (13 December 2009 15:24) Reply to Sriraman Radhakrishnan
So Sriraman do you consider people who buy art and maintain vintage care gullible? Cmon man this is a different segment not a car car but a piece of automobile history. Then again as you said I am one of the 500 gullible idiots :) | Reply
  • Nick (07 December 2009 10:45)
    All those who r making silly arguments here should read the whole thing abt beetel first, i do not own any car but i m definately aware abt why the price is 20lacs its only because tht these cars r not manufactured in india u can see the word used completely built unit (CBU) this differs from completely knocked down (CKD) both of them attracts different rates of import duty making the price of the vehicle going up so u guys shuld know abt all these things before making any unwanted comments beetle is an iconic vehicle and is one in its own class i just had to say this. | Reply
 Avy (07 December 2009 13:42) Reply to Nick
my dear nick why the indian cus bear the all these kind of custom duty and all...and as u said its an iconic car bt if u havig a good knowledge about teh auto industry so u could find enough more then enough iconic car in the range of 20L, but if u still recomend the beetel..it means u r going wrng.....so my dear think twice or more.... | Reply
 JD (07 December 2009 11:56) Reply to Nick
How does it matter? bottom line is what you are getting for 20L. you can get a fully loaded Accord Sedan for 18L. Why should you buy bittle for 20L? VW will be able to sell few units but it will not be able to capture the market with that price. | Reply
 Shaik (07 December 2009 13:03) Reply to JD
Thats right. I dont care that its not manufactured in India and thus the price is high due to import duties. But is the Beetle worthy (or iconic) enough to deserve such a price tag? HELL NO!!! | Reply
 Imtiaz (13 December 2009 15:21) Reply to Shaik
at this rate why spend 18L for an accord dear enlightened sirs? Why not spend say 10L for a truck and go around in it? It's certainly roomier, and just imagine the fate of the poor accord if it were to meet your truck in a head on collission!!! ouch!. that hurt didnt it..... Guys art has a different segment. You do not argue about the price of art. It is for the connoisseur to appreciate and pay for. The beetle is a classic do not confuse it with your ordinary run of the mill cars. Coz by your argument people who maintain vintage cars are idiots. By mine if it were not for them those beauties would be lost for ever. So stay in your space buy your cars do not comment on the cars that you cannot afford and do not appreciate.
  • Avy (07 December 2009 10:36)
    my kind advice to all of those guys who is palning 4 these kinds of horrible................ pricing car's and plz dnt think that u wud be appericiated for this kind of worssssst decision. | Reply
 Imtiaz (13 December 2009 15:13) Reply to Avy
I do not ask for appreciation for what I buy? I buy it coz I want that product. Next you'd be telling me not to buy Jockey coz you don't like the brand and coz it's very costly in your eyes...... seriously! People who buy it can afford it and more importantly want it. You stick to your roadside vendor peddled goods and I'll buy the brands I like and am comfortable in, irrespective of price.At this rate you'd soon be telling everyone to buy a Nano coz roads in the country do not support anything better. Duh! The sad part is there are more of morons like you in our country than people who can think out of the box. BTW worst is worst not worssssst and more important there is no "worsssst decision" you pobably meant to say "bad choice" or "bad decision"..... see you have a long way to go so stop wasting time online and start reading some newspapers they'll help you improve your language skills atleast. | Reply
 hemal (11 December 2009 14:37) Reply to Avy
i think ur rite buddy. | Reply
  • SURESH PARASHER (07 December 2009 10:33)
    I AGREE WITH VJ | Reply
  • Sharma M C L (07 December 2009 10:19)
    Government of India is in the right direction of imposing heavy import duties on finished goods and spares. This way, we would encourage home grown products to be exported and also discourage unnecessary imports. Beetle is definitely not worth 20L. It would be utter foolishness to buy this vehicle at 3 times the actual cost. There are other more stylish cars, that too sedans from Honda and Toyota available at far cheaper prices. | Reply
  • VJ (07 December 2009 08:37)
    I request everyone not to buy this overpriced imports...We need to teach them a lesson, so that they cannot cheat us by bringing their outdated crap junk vehicles here. | Reply
 Rahul (07 December 2009 10:39) Reply to VJ
Hey VJAgreed they are too pricey, but let the consumer decide , whether its good for them or not.Iagree with your point totally, coz on one hand we're talking of India Inc as the force which shows that Nano like cars are possible and on the other we're talking of an age old beetle for a staggering 20.25 lakks.Lets be realistic and ask teh VW group to bring cars which are suited to the pockets of Indian Public. Indianisation is the key today for all the foreign companies trying to build up a market in India | Reply
 VJ (07 December 2009 14:00) Reply to Rahul
Good Thought...On the other hand, we also need to teach these guys some lessons for bringing outdated models.. | Reply
  • baskey (07 December 2009 00:13)
    tata safari n scorpio its time to increase ur power n price....i think the price shuld b between 85lakh to 99lakh,it wil help to make a bench mark in other countries... | Reply
 Imtiaz (13 December 2009 15:28) Reply to baskey
I think the amby is the only car we have which deserves this distinction.... it's a classic and certainly one which would find takers if positioned well.... the scorpio/safari league is over saturated overseas I seriously doubt if they would even get a sale license in any country at that price band and with those safety features(or absence of safety features).... but then we could try | Reply
 aMIT (07 December 2009 16:36) Reply to baskey
HAHAHAHA....I THINK YOURS IS THE MOST INTERESTING COMMENT...... | Reply
  • Abhishek (06 December 2009 20:10)
    null | Reply
  • Shrikant Atre (06 December 2009 17:57)
    null | Reply
  • Chandra (06 December 2009 14:54)
    For NRIs returning to India, it might be cheaper to buy it in US/UK, use it there for 1-2 yrs. and then ship it to India as part of re-location. Alternatively, indian residents may be able to buy it thro their NRI friends for a much better price. Tuareg is a good vehicle, but Beetle styling is classic. | Reply
  • mausam (06 December 2009 12:35)
    Its ridiculous to buy such a mini car at such a high price which is very high as compared to other parts of the world. one should go for BMW or mercedes. VW are fooling us. | Reply
 Sushrut (07 December 2009 08:39) Reply to mausam
Hi Mausam, Do you really think this classic car is for common people!! This car is for the filthy rich people which India has in plenty! If you have 100 crores with you, would you mind spending paltry 20L for this car? i don't think you'll even think once..leave thinking twice!!! | Reply
  • Sanjay (06 December 2009 12:09)
    20 Lakhs for a Beetle. Na No ways. Its to pricy though it has been re developed | Reply
  • Kariappa (06 December 2009 12:09)
    null | Reply
  • Prabhav (06 December 2009 10:38)
    null | Reply
  • Ankit (06 December 2009 03:16)
    omg! my brother had a beetle in the U.S. he got it for 16,000$ or 8lacs. in india its like 3 times expensive. It isnt worth at all. | Reply
  • Amitej Singh (06 December 2009 00:56)
    Well VW guys out there, OVERPRICING of a product doesnt build a brand. Things would have been different if this DINKY CAR was made in GERMANY rather than in MEXICO, since the excise duty would have been the same. I would never pay this much for a MEXICAN car.Moreover finding 500 FOOLS a year for VW would not be a big TASK as there are rumours that 120 have already booked.And Touareg interestingly seems low priced when compared it with BEETLE. I think this way TOUAREG should be no less than a X5 or ROVER. It deserves to be more than 1 CRORE, really which will certainly BUILD VW BRAND but KILL the PRODUCTS.......... | Reply
  • wani (05 December 2009 22:32)
    Beetle at this price?Will meet Jazz fate | Reply
  • Gaurav (05 December 2009 20:32)
    VW knows that indian people are the Biggest foold they will ever get in other Parts of the World, Like we Buy Jazz which is Exorbitantly Priced, we will also Buy Beetle. | Reply
 Karan (05 December 2009 22:52) Reply to Gaurav
this car is class...nd not meant for mass sales. its just to alievate the brand name of VW | Reply
 suri (05 December 2009 23:33) Reply to Karan
heyyy u know what is the price of a beetle in europe? 15000gbp i.e around 11.5 lakhs..and morever VW never got a class appeal ..i.e brand value as u r mentioning..its an utter waste to buy this car at double the price than it s been sold in rest of the world..which makes VW people to belive indians r the biggest fools.... | Reply
 Karthik (06 December 2009 01:36) Reply to suri
Completly built unit attracts heavy taxing in India. hence exorbitant price in India. As metioned by Karan, VW is introducing Beetle to promote their brand image.
  • vwcritic (05 December 2009 20:29)
    ridiculous pricing. VW are out of their mind if they think this will work in Indian markets. They better shut shop and go back . Why the hell should someone spend 50laks and buy a VW badge car, why not an Audi or a` BMW in same price, they are so much better in every aspect. | Reply
 Gaurav (06 December 2009 12:51) Reply to vwcritic
I agree with u dude ... but AUDI is also a Volkswagen sister concern ... | Reply
 Rohit Anand (06 December 2009 21:38) Reply to Gaurav
Even Bentley is a volkswagen brand but overpricing isnt simlpy the answer !Beetel shd not have crossed 10L mark , but now its been a fool's car ! | Reply
  • raaju sabu (05 December 2009 19:29)
    dear go for china suv at 12000usd | Reply
  • Anshul (05 December 2009 19:16)
    In US market the starting price of Beetle is just $18540 and even if we convert $$ to INR @50 (i know its the top) then also beetle should be priced at Rs.9,27,000. The price quoted is whoopingly high. | Reply
 Samuel (06 December 2009 19:22) Reply to Anshul
Its all the tax that kills the brands in India. Well the filthy rich just buy them. Internationally these cars are only priced one third of what it is in India. | Reply
 Sumx (06 December 2009 16:59) Reply to Anshul
null | Reply
  • Veeer (05 December 2009 16:09)
    I think this a brand developing exercise for VW. But in realty if this is the way VW want keep the pricing in the Indian market, it will have justify the pricing of the other products any day if launched. It's going to be tough to digest in the long run. For instance for product positioning, If beetle is launche at 20.5 lakhs where would be the VW tiguan positioned? Higher....? noway..... Then VW can't be a car maker for the people, it will be for choosen people. Automatically the brand may move away from the mass by designating a premium product. VW says it makes cars for common people, but may not be applicable to Indian turf...??? | Reply
  • baskey (05 December 2009 16:02)
    why 55 lakh for TOUAREG?it shuld b kept 5 cores.... | Reply
 Abhishek (06 December 2009 20:04) Reply to baskey
Yes u r vaery correct. But u know that there are many mad who will give 5cror also | Reply
 baskey (07 December 2009 00:11) Reply to Abhishek
in india evn if u buy a rat for a price of elephant..u wil b appricated....i simply dnt understand why cars do cost so much?r they realy cost so much in crores | Reply
  • Rajan Guglani (05 December 2009 14:03)
    Good cars ....Impossible to sell in INDIA ...Probably VW feels every german vehicle is a close to 3 SATR ...My dear friends only Mercedes is havng the 3 STAR logo ...They will never sell these vehicles at this price. | Reply
 Hiren (05 December 2009 16:06) Reply to Rajan Guglani
There are not any extraordinary features in the car.... I dont understand for what anyone will give 20LK :( .... Horrible!!!!!! | Reply
  • Sachin Thakare (05 December 2009 13:53)
    Pricing of beetle cant be digest by indian buyer.Where VW wants to position the same car. | Reply
  • AJAY K UMAR MAHAJAN (05 December 2009 13:10)
    It is an astronomical price for a small car in India. | Reply
 chetan (06 December 2009 00:39) Reply to AJAY K UMAR MAHAJAN
these fools are thinking that indians are fool | Reply
 Chuck (12 December 2009 16:36) Reply to chetan
:) he he | Reply
  • deepak (05 December 2009 12:19)
    Touareg is one of the best SUV. | Reply
  • Kumar Gaurav (05 December 2009 12:08)
    VW Beetle and Touareg are the best. Its like my dream car.SEO India | Reply
 krishnan (05 December 2009 13:10) Reply to Kumar Gaurav
at rs 20 lakhs for the beetle and rs 55lakhs for the touareg it will remain only a dream for potential buyers. | Reply
 raj (05 December 2009 17:40) Reply to krishnan
its too costly but in US its just 10 lakhs in indian money how VW cheating us | | Reply
 raj (05 December 2009 17:33) Reply to krishnan
its too costly but in US its just 10 lakhs in indian money how VW cheating us | | Reply
 sudhir (05 December 2009 19:16) Reply to raj
I do agree with Mr.raj.Cost of Beetle here in middle east is 1/3 of indian market price.I saw a beetle for sale here in jeddah 2006 model for just rupees three lakhs only..
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