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Sopan Sharma
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Sopan Sharma
Sopan Sharma
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As the newly appointed Asst. News Editor for ZigWheels' Print editions, Sopan is the 'Go-To' guy when it comes to managing...
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The Beat of the Beetle

Sopan Sharma 24 Nov 2009

Internationally, the Beetle comes with a host of engine options from the technologically rich VW Group, ranging from the small 1.4-litre inline-4 engine right up to the stonking 3.2-litre V6. The most popular remains the 2.5-litre inline-5 that most American Beetles come fitted with, and the 150bhp power output makes sure that the Beetle cruises smoothly and in style. It may not be the most powerful thing on the road, but the Beetle still comes with sureshot German build quality, comfortable on-road mannerisms and a rich sprinkling of features, enough to make the old mobile modern on the inside.

Volkswagen-Type_6

The car still carries 'new' Beetle name, even though the current model has been over a decade in production. The success of the car internationally has meant that there is little that needs to be changed - much in the spirit of the original Beetle. What has kept the brand fresh however are the limited run models and concept design studies (see box) that have kept the car's clique up. The retro-chic space that the Beetle operates has some newer and more competitive models too - the Fiat 500 and the MINI One are foremost in line - but whatever the new Beetle lacks in real world, it makes up for it with the space the brand holds in the hearts of millions across the world. That's the power of love for you, ready to sap out on Indian streets with style real soon!

The Name Game

The Volkswagen Type 1 is the world's longest running and most produced automobile of a single design - cars very close to the original design were made and sold in Mexico right up to 2003. What started off in 1938 as a People's Car for Germany became the de-facto sub-compact of the 1950s. It was sturdier, more powerful and faster - built for the Autobahns - despite its air-cooled engine and the unconventional rear-engine rear-wheel drive design that later went on to inspire Porsche's sports cars.

This was also around the time when the name 'Beetle' was officially adopted by Volkswagen to market the car. The car was fondly known as the ?Käfer? in Germany - beetle in the native tongue, and as the car became popular in English speaking countries the name Beetle emerged. Even though the official names of the car continued to be alphabets and numbers like the Type I or the 1200 in Europe, for its American campaign Volkswagen picked the name Beetle officially for the car, and the Bug has been crawling gaily across the globe since.


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User's Comments
  • amit madhvi (11 March 2010 20:25)
    zigwheel need more of indian content , more of short news | Reply
  • augustin (02 March 2010 19:06)
    can you give your e-mail address | Reply
  • ASHOK PILLAI (13 January 2010 18:35)
    VW are bringing it in as a completely build unit through the direct import route, which means that like the fiat 500 it will be subjected to very heavy duty. Hence the ex-showroom price is pegged at INR 20.45 lacs, that's right, no typo error, - Rupees twenty lacs, forty five thousand ex showroom plus registration and road tax. Like the fiat 500 they are not looking at numbers for this model and are bringing it in purely as a brand icon. So forget about the origins of the car as a "people's car", this is far from the original, in fact it doesn't even have a rear engine as was the case in the original. | Reply
  • manojaneja (04 December 2009 19:03)
    its prise should be in between 5to6 lakh | Reply
 arthur ashe (13 January 2010 18:37) Reply to manojaneja
Rs. 20.45 lacs ex showroom!!! | Reply
  • Christopher (03 December 2009 13:08)
    Whats new in this its a 10yr before model here in kuwait nothing new,and is used only by college girls out here nothing special about it,secodly considering the price dont know how much will a new one will cost on road in india and being a single door model not sure how the indian market will respond to it abroad hardly it matters as you will see only one or two in the car????? | Reply
  • Hitesh (30 November 2009 14:52)
    It is not peoples car? if you tag this car for 2-3 lacs than you can say its a peoples car and comparative ly with Maruti 800 and Alto. Don't bring in India if its a tag price from 19-20 Lacs. | Reply
 anjani (04 December 2009 15:40) Reply to Hitesh
well said hitesh.it seems thye are jus selling the name | Reply
  • Numan (29 November 2009 16:36)
    I will LOVE to own this Cuteyyy... | Reply
  • Srini vellore (28 November 2009 11:29)
    cyrus is angry with editorials.. any how hw much the price will be, is it affordable or it is a showpiece like Fiat500 | Reply
  • Rahman (26 November 2009 11:36)
    To drive the Beetle has been my dream ! Hope to realize it !! | Reply
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