| | After creating a furor in the automotive world, Tata motors now has plans to utilize its Nano platform to build electric and hybrid cars and also to produce higher end models. The concept behind the Nano was simple, to fulfill the basic transportation needs of a family. And the little car provided more than that being a full fledged car with contemporary styling and spacious interiors while at the same time conforming to the latest emission norms. According to Tata, the Nano is not just a car for them, but it is also a platform to create more high end models that will sell for higher prices and yield better margins. Tata motors plans to export cars in developing countries like Brazil, China, Indonesia and Russia where the growth rate is over 10%. With the Nano already being the cheapest car in the world, the hybrid and electric cars based on it are sure rock the green segment. The introduction of the Nano was compared to the Model T, the car which revolutionized the auto industry. |
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