From Rs 4.93-Rs 6.75 lakh, Tata Motors has ensured that the much awaited Indigo Manza will indeed sell like hot cakes!
It's a great car - a full blown sedan with loads of space and some very enticing engine options that include not only a sweet 1.4 litre petrol mill, but also the awesome 1.3 litre Quadrajet diesel.
But there's something about the Indigo Manza that's even better than the powerplant and the space, in fact, better than the whole car itself - it's the price tag! Tata Motors launched the car today and has caused quite a bit of a stir with the entry level Aqua variant with the Safire90 petrol engine costing only Rs 4.8 lakh (ex-showroom, Delhi)! From there to the top of the line Indigo Manza, the car is offered in four variants - the others being the Aura, Aura ABS and the Aura+. Buyers will have the option of choosing between the Safire90 petrol engine and the Quadrajet90 diesel engine for each of the four variants with the top of the line Aura+ Quadrajet90 variant priced at just Rs 6.75 lakh (ex-showroom, Delhi).
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For that price tag, besides the cavernous interiors, you also get features like a driver information system, a 2 DIN music system which supports USB and Bluetooth connectivity, steering mounted audio controls, ABS, Dual front airbags, colour changing tachometer needle which turns red when the car revs to the redline, engine immobilizer and central locking based on the variant of the Manza in question. The Indigo Manza also comes with a 2 year and 75,000 km warranty. Tata Motors is geared up to sell the car through 493 sales points across 401 towns in the country. Tata Motors seems to have gotten the formula for success spot on with the Manza as they've not only given the Indian customer a good car, but have priced it extremely competitively as well - an attribute which quite a few manufacturers tend to mess up. No wonder that Tata Motors has been among the best selling manufacturers in the Indian market for all these years and with the Indigo Manza, that trend is set to continue!
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