India's second largest motorcycle manufacturer, Bajaj Auto has launched the new Platina 125 motorcycle at an extremely aggressive price-point with host of features usually found on one segment higher motorcycles.
After launching two new products in premium band of motorcycles, Bajaj Auto has once again switched its focus onto the highly lucrative entry-level motorcycle market with the new Platina 125 motorcycle. The price-tag of Rs. 36,000 (ex-showroom, Delhi), makes the new Platina the cheapest motorcycle in the country with an electric start as a standard fitment.
Apart from new graphics and all-black paint scheme, externally the design remains unchanged. In the melee of the 100cc workhorses, the Platina is also the only one to feature a 5-speed transmission at such an incredible price-tag. Commenting on the occasion, Mr. S Sridhar, CEO (Two Wheeler), Bajaj Auto Ltd, said, "The new Platina 125cc is a workhorse with premium features like Electric Start and 5-Speed gear box as standard. This bike makes for easy commuting even on rough roads and provides an amazing value for money package."
With the new Platina 125, the Akurdi-based bike-maker is once again hoping to strengthen its position in the steadily growing mass motorcycle segment. The entry-level motorcycle market cannot be ignored by any bike-maker, as this segment packs in immense potential for multiple players to successfulBly thrive in a densely populated country like ours.
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