Maruti's Ritz scheduled for May

  • Apr 3, 2009
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After the A-star, Maruti Suzuki will now add one more baby to its portfolio, Ritz. The car is the company sixth global car and will be launched in May. The car will be launched in the popular small car segment with a 1.2 litre KB series petrol and 1.3 litre multijet diesel engine simultaneously.

The Ritz, priced between Rs 4 lakh and Rs 5 lakh, will be built on Maruti's successful Splash platform, just below the Swift's price tag. It will be shorter than the Swift (by 30 mm), but will be spacious due to high roof structure.

The Ritz will be positioned between the A-star and the Swift, and will counter Hyundai's i10 and i20, Skoda's Fabia, Ford's Fusion, Fiat's Palio and Tata Motors' Indica Vista. This car is Maruti's ninth small car that will consolidate its position in the crowded market.

Dubbed as a multi-purpose vehicle, it will cater to small urban families and sport BS-IV engines and a 5-speed manual gearbox.

The Ritz, known as Splash in Europe and other developed markets, will coexist with the ageing WagonR platform, just as the newly-launched A-Star is thriving with the Alto.

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